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Columbia Southern University Transfer Credit · Marketing 102

MKT 3301 – Principles of Marketing at CSU.

Earn this Columbia Southern University equivalency through UPI Study's Principles of Marketing — 3 ACE & NCCRS Approved credits, fully online, self-paced.

The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.

🎓3 College Credits ✓ACE & NCCRS Approved ⏱️Self-paced · 28–30 days avg.
Enroll from $89/month → See all pricing options
Starts at $89/month · cancel anytime · or buy just this course for $250
Principles of Marketing — transfers as MKT 3301 – Principles of Marketing at Columbia Southern University
Articulation Agreement · Officially recognized
UPI Study × Columbia Southern University
You complete at UPI Study
Principles of Marketing
Marketing 102 · 3 ACE & NCCRS Approved credits
Transfers as
Columbia Southern University recognizes as
MKT 3301 – Principles of Marketing
3 transcript credits · Internal ref: MKT 3301
SACSCOC accredited since 2022 · Transcript sent directly to Columbia Southern University
📋 View full equivalency chart →
🎓 Credit
3 cr
Transferable to CSU
⏱️ Speed
28–30
Days average to complete
✅ Pass rate
97%
Student completion rate
💰 Savings
$650+
Saved vs avg community college
What you'll learn

A full semester of principles of marketing, at your own pace.

🎯Learning outcomes
  • ✓Analyze the ethical dimensions and corporate social responsibility (CSR) in marketing practices by evaluating real-world case studies to determine their impact on brand trust and customer loyalty
  • ✓Evaluate global marketing dynamics and the role of the internet in shaping international strategies, with a focus on cross-cultural consumer behavior and adapting to diverse markets
  • ✓Apply key marketing orientations—production, sales, societal, and market—by integrating them into strategic decision-making to address specific organizational goals
  • ✓Create innovative marketing approaches by leveraging concepts of competitive advantage, including cost leadership, product differentiation, and niche strategies, to gain a strategic edge
  • ✓Synthesize the role of AI in transforming modern marketing by utilizing AI-driven tools for predictive analytics, customer personalization, and optimizing marketing strategies to meet dynamic consumer needs
📚Major topics covered
Introduction to Marketing & the 4 P's Understanding & Approaching the Market Market segmentation & targeting Marketing research methods & techniques Buyer behavior & the exchange process Organizational buyer behavior External & environmental factors in marketing Legal, ethical & social considerations Marketing in global markets Product planning, strategy & lifecycle Integrated Marketing Communication (IMC) Pricing strategies & methods Channel concepts & distribution Social media & content marketing Email marketing & platform strategies AI in marketing: tools & personalization Predictive analytics & campaign optimization
Grading: 20% Quizzes · 30% Assignments · 50% Final Exam
Simple process

Three steps to CSU credit.

1
📝

Enroll & start instantly

Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.

2
🎯

Learn at your pace · Pass the final

Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.

3
🏆

Transfer to CSU

UPI Study sends your official transcript directly to Columbia Southern University's registrar. CSU applies the equivalency: MKT 3301 – Principles of Marketing.

Pricing

Principles of Marketing — two ways to enroll.

Get this course + every other UPI Study course with a subscription, or buy just this one for a one-time fee.

UPI Study subscription

Best if you plan to stack 3+ courses toward your CSU degree. All UPI Study courses included — including Principles of Marketing.

Monthly
$89 /mo

Best if you finish in under 4 months

Choose Monthly
Most popular
4 Months
$279 total

Save $77 vs paying monthly

Choose 4 Months
12 Months
$495 total

Save $573 vs paying monthly

Choose 12 Months
Lifetime
$599 once

Pay once — access forever

Choose Lifetime
Or just buy Principles of Marketing on its own
Only need this one course?

Just Principles of Marketing — one-time payment

Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to CSU.

  • ✓Lifetime access to Principles of Marketing
  • ✓3 ACE & NCCRS Approved credits, transferable to Columbia Southern University
  • ✓Self-paced — finish in 28–30 days or take longer
  • ✓Official transcript sent to Columbia Southern University
$250
one-time payment
Lifetime access · this course only
Enroll & start today →
Savings Calculator

Stack more courses, save more.

Tap any credit amount below to see how much you'd save at CSU.

Select credit amount
Tuition saved vs CSU per-credit rate
$1,170
Credits transferred
30
Months to complete via UPI
15

Savings = credits × $278 (CSU's published LearningPartner per-credit rate). CSU credit awards are subject to CSU Registrar review and policy.

More transferable credits

See all 68 UPI Study courses that transfer to CSU.

Principles of Marketing is one of 68 UPI Study courses recognized by Columbia Southern University under the Articulation Agreement. Stack more for bigger savings on your Bachelor of Science — CSU accepts up to 90 transfer credits.

Browse all 68 courses → View full equivalency chart
Frequently asked questions

Everything about Principles of Marketing → CSU.

📚 About Principles of Marketing
What is Principles of Marketing?
Principles of Marketing is a college-level business course covering core concepts in management, strategy, ethics, or operations. It is Marketing 102 — worth 3 credit hours, carrying ACE and NCCRS recommendations from ACE & NCCRS.
What will I be able to do after this course?
You will be able to apply key business concepts to real-world situations, make more informed decisions in professional contexts, and demonstrate college-level competency in the subject area.
Is this course self-paced?
Yes. The course is fully self-paced with no deadlines or fixed class times. Most students complete it in 28–30 days, but you can move faster or slower depending on your schedule.
How many college credits is this course worth?
This course carries ACE and NCCRS recommendations for 3 semester credit hours. UPI Study courses follow the same evaluation standard used across thousands of colleges and universities.
Are there exams? How is grading done?
Yes — the course includes quizzes, assignments, and a final exam. Your grade is equally weighted: 20% Quizzes · 30% Assignments · 50% Final Exam.
How do I check if my university accepts UPI Study credits?
Check our Find My College directory . If your university recognizes ACE & NCCRS credit recommendations, UPI Study courses qualify. You can also book a free call with our team.
How does UPI Study compare to a traditional university course?
A traditional university course in this subject typically costs $500–$1,500+ per credit hour and requires fixed schedules, campus attendance, and semester timelines. UPI Study covers the same ACE & NCCRS-recommended content at $250 total , with no deadlines and no campus requirement.
Can international students take this course?
Yes. UPI Study courses carry ACE and NCCRS recommendations — recognized by cooperating institutions in the U.S., Canada, the UK, and other countries. Students have submitted credits across 26+ countries.
🎯 About MKT 3301 – Principles of Marketing at CSU
Does Columbia Southern University accept Principles of Marketing as a direct equivalent to their MKT 3301 – Principles of Marketing?
Yes. Under the formal Articulation Agreement between UPI Study and Columbia Southern University, UPI Study's Principles of Marketing is recognized as a direct named equivalent of CSU's MKT 3301 – Principles of Marketing — not just elective or GE bucket credit. This is the strongest form of transfer recognition.
Will this transfer with full named-course credit, or just as elective?
Full named-course credit. The MOU specifically lists Principles of Marketing as transferring as MKT 3301 – Principles of Marketing — meaning it satisfies that specific course requirement on your CSU transcript, not a generic elective slot.
What if I've already taken MKT 3301 – Principles of Marketing at CSU or elsewhere?
If you've already received credit for MKT 3301 – Principles of Marketing, CSU typically applies UPI Study's Principles of Marketing as elective credit instead (at the registrar's discretion). Check with your CSU advisor before enrolling to confirm placement.
How does this compare to taking MKT 3301 – Principles of Marketing directly at CSU?
The credit value is identical: 3 credits toward your CSU degree. UPI Study's course is self-paced and online ($89/month or $250 one-time), while CSU's subscription is $39/month — but UPI Study lets you finish faster and start without CSU enrollment. Many students complete UPI Study courses BEFORE enrolling at CSU to reduce overall program time.
Does Columbia Southern University ever change which courses they accept as MKT 3301 – Principles of Marketing?
Equivalencies are reviewed periodically. The current Articulation Agreement between UPI Study and Columbia Southern University explicitly lists Principles of Marketing → MKT 3301 – Principles of Marketing. We update this page whenever the MOU changes. If you've already completed the course and earned an NCCRS-recommended transcript, your credit recognition is generally honored even if future versions of the MOU change.
🔄 About transferring to CSU
How many UPI Study courses can I stack toward my CSU degree?
Columbia Southern University accepts up to 75% of degree credit requirements as transfer credit — up to 90 credits for the bachelor's degree. 68 UPI Study courses are recognized by CSU under the Articulation Agreement, so you can stack a substantial portion of your degree before enrolling at CSU.
Do I need to enroll at CSU first?
No. You can take UPI Study courses with no CSU enrollment, no application, and no admission process. Take the course, earn the credit, then submit your transcript to CSU when you're ready.
How does the transcript reach CSU?
Once you complete Principles of Marketing, UPI Study sends an official transcript in PDF format directly to the email address designated by Columbia Southern University. CSU's registrar applies the agreed equivalency (MKT 3301 – Principles of Marketing) to your transcript. No third-party services are involved.
Verified transfer details

What it means to transfer to CSU.

Columbia Southern University formally welcomes UPI Study students. Here's what's confirmed on their official transfer page — sourced directly, not estimated.

What CSU offers UPI students
✓Textbooks included at $0 cost
✓No ACT, SAT, GRE or GMAT required
✓TA & VA benefits assistance
✓Math & writing support available
The numbers
90 credits
Max transfer into a bachelor's (75%)
129 programs
Active CSU degrees accepting transfer credit
📋 CSU's official UPI Study transfer page → SACSCOC accredited since 2022

Transfer credits are never guaranteed. Transferring credits does not guarantee reduced tuition or number of courses required. Final credit awards are determined by CSU's registrar.

Ready to start?

Start Principles of Marketing today.

Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Columbia Southern University.

Enroll now — $250 → Talk to an advisor