The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
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Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to Columbia Southern University's registrar. CSU applies the equivalency: MKT 3301 – Principles of Marketing.
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Best if you plan to stack 3+ courses toward your CSU degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to CSU.
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Savings estimate = credits × $278, CSU's standard undergraduate per-credit rate (CSU Learning Partner rate: $250.20/credit). Credit awards are subject to CSU Registrar review and policy.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing is delivered as a self-paced online course with video lessons, quizzes, assignments, and a final exam. The grading is 20% Quizzes, 30% Assignments, and 50% Final Exam, so students can see exactly how each part affects the final result. When the course is completed, the transcript credit can be evaluated by Columbia Southern University and recognized as MKT 3301 – Principles of Marketing.
This course helps students understand how customer needs shape product, pricing, promotion, and distribution decisions, which is useful in many work settings. At Columbia Southern University, the credit can fit into degree paths such as the Associate of Science and Bachelor of Science, where marketing knowledge may support broader academic and career goals. It also gives students a practical base for reading markets, evaluating buying behavior, and understanding how business decisions affect customers.
After the course is finished, the transcript is sent for review and Columbia Southern University applies the credit as MKT 3301 – Principles of Marketing when it matches the catalog equivalency. Because this is a named course equivalency, it is more specific than a general elective and can place directly into the student’s CSU degree plan. CSU accepts up to 90 transfer credits, which is 75% of a program, so students still need to check how this course fits alongside the rest of their requirements. This matters for programs such as the Associate of Science and Bachelor of Science, where transfer credit can support progress toward completion.
This course is a good fit for students planning to transfer to Columbia Southern University who want a named course equivalency rather than an uncertain elective. It may suit people who are working toward degree completion, changing fields, or trying to make careful use of transfer limits, since CSU allows up to 90 credits, or 75%, to transfer. It is not ideal for someone who wants a course with no final exam or who is not aiming for CSU’s MKT 3301 – Principles of Marketing recognition.
Columbia Southern University formally welcomes UPI Study students. Here's what's confirmed on their official transfer page — sourced directly, not estimated.
Transfer credits are never guaranteed. Transferring credits does not guarantee reduced tuition or number of courses required. Final credit awards are determined by CSU's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Columbia Southern University.