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Nexford University Transfer Credit · Marketing 102

MKT2100 – Marketing Fundamentals at Nexford.

Earn this Nexford University equivalency through UPI Study's Principles of Marketing — 3 ACE & NCCRS Approved credits, fully online, self-paced.

The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.

🎓3 College Credits ✓ACE & NCCRS Approved ⏱️Self-paced · 28–30 days avg.
Enroll from $89/month → See all pricing options
Starts at $89/month · cancel anytime · or buy just this course for $250
Principles of Marketing — transfers as MKT2100 – Marketing Fundamentals at Nexford University
Articulation Agreement · Officially recognized
UPI Study × Nexford University
You complete at UPI Study
Principles of Marketing
Marketing 102 · 3 ACE & NCCRS Approved credits
Transfers as
Nexford University recognizes as
MKT2100 – Marketing Fundamentals
3 transcript credits · Internal ref: MKT2100
DEAC accredited · Transcript sent directly to Nexford University
📋 View full equivalency chart →
🎓 Credit
3 cr
Transferable to Nexford
⏱️ Speed
28–30
Days average to complete
✅ Pass rate
97%
Student completion rate
💰 Savings
$650+
Saved vs avg community college
What you'll learn

A full semester of principles of marketing, at your own pace.

🎯Learning outcomes
  • ✓Analyze the ethical dimensions and corporate social responsibility (CSR) in marketing practices by evaluating real-world case studies to determine their impact on brand trust and customer loyalty
  • ✓Evaluate global marketing dynamics and the role of the internet in shaping international strategies, with a focus on cross-cultural consumer behavior and adapting to diverse markets
  • ✓Apply key marketing orientations—production, sales, societal, and market—by integrating them into strategic decision-making to address specific organizational goals
  • ✓Create innovative marketing approaches by leveraging concepts of competitive advantage, including cost leadership, product differentiation, and niche strategies, to gain a strategic edge
  • ✓Synthesize the role of AI in transforming modern marketing by utilizing AI-driven tools for predictive analytics, customer personalization, and optimizing marketing strategies to meet dynamic consumer needs
📚Major topics covered
Introduction to Marketing & the 4 P's Understanding & Approaching the Market Market segmentation & targeting Marketing research methods & techniques Buyer behavior & the exchange process Organizational buyer behavior External & environmental factors in marketing Legal, ethical & social considerations Marketing in global markets Product planning, strategy & lifecycle Integrated Marketing Communication (IMC) Pricing strategies & methods Channel concepts & distribution Social media & content marketing Email marketing & platform strategies AI in marketing: tools & personalization Predictive analytics & campaign optimization
Grading: 20% Quizzes · 30% Assignments · 50% Final Exam
Simple process

Three steps to Nexford credit.

1
📝

Enroll & start instantly

Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.

2
🎯

Learn at your pace · Pass the final

Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.

3
🏆

Transfer to Nexford

UPI Study sends your official transcript directly to Nexford University's registrar. Nexford applies the equivalency: MKT2100 – Marketing Fundamentals.

Pricing

Principles of Marketing — two ways to enroll.

Get this course + every other UPI Study course with a subscription, or buy just this one for a one-time fee.

UPI Study subscription

Best if you plan to stack 3+ courses toward your Nexford degree. All UPI Study courses included — including Principles of Marketing.

Monthly
$89 /mo

Best if you finish in under 4 months

Choose Monthly
Most popular
4 Months
$279 total

Save $77 vs paying monthly

Choose 4 Months
12 Months
$495 total

Save $573 vs paying monthly

Choose 12 Months
Lifetime
$599 once

Pay once — access forever

Choose Lifetime
Or just buy Principles of Marketing on its own
Only need this one course?

Just Principles of Marketing — one-time payment

Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to Nexford.

  • ✓Lifetime access to Principles of Marketing
  • ✓3 ACE & NCCRS Approved credits, transferable to Nexford University
  • ✓Self-paced — finish in 28–30 days or take longer
  • ✓Official transcript sent to Nexford University
$250
one-time payment
Lifetime access · this course only
Enroll & start today →
Savings Calculator

Stack more courses, save more.

Tap any credit amount below to see how much you'd save at Nexford.

Select credit amount
Tuition saved vs Nexford per-credit rate
$1,170
Credits transferred
30
Months to complete via UPI
15

Savings = credits × $136 (Nexford BBA total $16,320 ÷ 120 credits, US/Canada/China region, from Nexford University Catalog 2026). Nexford credit awards are subject to Nexford's transfer credit evaluation per its institutional policies. Rates may vary by region — Group 2 (Finland/Iceland) is $112/cr, Group 3 (Kenya/Egypt/Philippines/Thailand/Indonesia) $74/cr, Group 4 (Nigeria/Ghana) $64/cr.

More transferable credits

See all 69 UPI Study courses that transfer to Nexford.

Principles of Marketing is one of 69 UPI Study courses recognized by Nexford University under the Articulation Agreement. Stack more for bigger savings on your Bachelor of Business Administration — Nexford accepts up to 90 transfer credits.

Browse all 69 courses → View full equivalency chart
Frequently asked questions

Everything about Principles of Marketing → Nexford.

📚 About Principles of Marketing
What is Principles of Marketing?
Principles of Marketing is a college-level business course covering core concepts in management, strategy, ethics, or operations. It is Marketing 102 — worth 3 credit hours, carrying ACE and NCCRS recommendations from ACE & NCCRS.
What will I be able to do after this course?
You will be able to apply key business concepts to real-world situations, make more informed decisions in professional contexts, and demonstrate college-level competency in the subject area.
Is this course self-paced?
Yes. The course is fully self-paced with no deadlines or fixed class times. Most students complete it in 28–30 days, but you can move faster or slower depending on your schedule.
How many college credits is this course worth?
This course carries ACE and NCCRS recommendations for 3 semester credit hours. UPI Study courses follow the same evaluation standard used across thousands of colleges and universities.
Are there exams? How is grading done?
Yes — the course includes quizzes, assignments, and a final exam. Your grade is equally weighted: 20% Quizzes · 30% Assignments · 50% Final Exam.
How do I check if my university accepts UPI Study credits?
Check our Find My College directory . If your university recognizes ACE & NCCRS credit recommendations, UPI Study courses qualify. You can also book a free call with our team.
How does UPI Study compare to a traditional university course?
A traditional university course in this subject typically costs $500–$1,500+ per credit hour and requires fixed schedules, campus attendance, and semester timelines. UPI Study covers the same ACE & NCCRS-recommended content at $250 total , with no deadlines and no campus requirement.
Can international students take this course?
Yes. UPI Study courses carry ACE and NCCRS recommendations — recognized by cooperating institutions in the U.S., Canada, the UK, and other countries. Students have submitted credits across 26+ countries.
🎯 About MKT2100 – Marketing Fundamentals at Nexford
Does Nexford University accept Principles of Marketing as a direct equivalent to their MKT2100 – Marketing Fundamentals?
Yes. Under the published transfer agreement between UPI Study and Nexford University, UPI Study's Principles of Marketing is recognized as a direct named equivalent of Nexford's MKT2100 – Marketing Fundamentals — not just elective or GE bucket credit. This is the strongest form of transfer recognition.
Will this transfer with full named-course credit, or just as elective?
Full named-course credit. The MOU specifically lists Principles of Marketing as transferring as MKT2100 – Marketing Fundamentals — meaning it satisfies that specific course requirement on your Nexford transcript, not a generic elective slot.
What if I've already taken MKT2100 – Marketing Fundamentals at Nexford or elsewhere?
If you've already received credit for MKT2100 – Marketing Fundamentals, Nexford typically applies UPI Study's Principles of Marketing as elective credit instead (at the registrar's discretion). Check with your Nexford advisor before enrolling to confirm placement.
How does this compare to taking MKT2100 – Marketing Fundamentals directly at Nexford?
The credit value is identical: 3 credits toward your Nexford degree. UPI Study's course is self-paced and online ($89/month or $250 one-time), while Nexford's subscription is $39/month — but UPI Study lets you finish faster and start without Nexford enrollment. Many students complete UPI Study courses BEFORE enrolling at Nexford to reduce overall program time.
Does Nexford University ever change which courses they accept as MKT2100 – Marketing Fundamentals?
Equivalencies are reviewed periodically. The current published transfer agreement between UPI Study and Nexford University explicitly lists Principles of Marketing → MKT2100 – Marketing Fundamentals. We update this page whenever the agreement changes. If you've already completed the course and earned an NCCRS-recommended transcript, your credit recognition is generally honored even if future versions of the agreement change.
🔄 About transferring to Nexford
How many UPI Study courses can I stack toward my Nexford degree?
Nexford University accepts up to 75% of degree credit requirements as transfer credit — up to 90 credits for the bachelor's degree. 69 UPI Study courses are recognized by Nexford under the Articulation Agreement, so you can stack a substantial portion of your degree before enrolling at Nexford.
Do I need to enroll at Nexford first?
No. You can take UPI Study courses with no Nexford enrollment, no application, and no admission process. Take the course, earn the credit, then submit your transcript to Nexford when you're ready.
How does the transcript reach Nexford?
Once you complete Principles of Marketing, UPI Study sends an official transcript in PDF format directly to the email address designated by Nexford University. Nexford's registrar applies the agreed equivalency (MKT2100 – Marketing Fundamentals) to your transcript. No third-party services are involved.
About this course

Understanding Principles of Marketing for your Nexford credit.

What is Principles of Marketing?

Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.

How the course teaches you

Principles of Marketing is delivered as a self-paced online course with video lessons, quizzes, assignments, and a final exam. The grade is based on 20% quizzes, 30% assignments, and 50% final exam, so the transcript shows a completed 3-credit course that Nexford recognizes as MKT2100 – Marketing Fundamentals, a named course equivalency.

How it helps beyond the classroom

The course builds practical marketing judgment you can use in business decisions, from pricing and promotion to understanding customer behavior and ethics. At Nexford, those skills can support study in programs such as the Associate of Applied Science or Bachelor of Business Administration, where MKT2100 – Marketing Fundamentals fits into the degree plan as a specific course match.

Skills you walk away with

Segmenting and targeting customer groupsApplying the 4 P's to marketing decisionsAnalyzing buyer behavior and the exchange processEvaluating ethical and CSR issues in marketingComparing domestic and global marketing strategiesUsing market research methods to inform decisionsUsing AI tools for customer personalization and predictive analysis

Taking this course toward Nexford

After you finish the course, your transcript can be sent for review, and Nexford’s registrar applies the credit as MKT2100 – Marketing Fundamentals when the course matches the catalog requirement. Because this is a named course equivalency, it gives you a direct match in the Nexford degree plan rather than a general transfer elective. Nexford accepts up to 90 credits, or 75% of an undergraduate program, so this credit can help reduce the number of courses left in programs such as the Associate of Applied Science or Bachelor of Business Administration. Nexford also offers a free, no-obligation transfer credit evaluation, which helps you confirm how the course fits before you enroll.

Who this course is for

This course is a good fit for students who want a clear, transferable marketing course before enrolling at Nexford, especially if they are trying to stay within Nexford’s 90-credit transfer ceiling. It also works well for students who want a named equivalency rather than a vague elective, since Nexford identifies this course as MKT2100 – Marketing Fundamentals. It is not the best choice for someone who needs a course that transfers to a different subject area or expects more than Nexford’s transfer limits allow.

Verified transfer details

What it means to transfer to Nexford.

Nexford University is DEAC-accredited and offers a free, no-obligation transfer credit evaluation. Its flexible policy lets you transfer up to 75% of an undergraduate program toward your degree.

What Nexford offers UPI students
✓Free official transfer evaluation
✓Fast free unofficial pre-check
✓IACBE-accredited MBA program
✓Accepts ACE/NCCRS & exam credit
The numbers
75%
Max transfer toward an undergraduate program
$0
Cost of a transfer credit evaluation
📋 Nexford's official transfer page → DEAC accredited

Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.

Ready to start?

Start Principles of Marketing today.

Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Nexford University.

Enroll now — $250 → Talk to an advisor