The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to SUNY Empire State University's registrar. SUNY Empire applies the equivalency: MRKT 1005.
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Best if you plan to stack 3+ courses toward your SUNY Empire degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to SUNY Empire.
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Savings = credits × $295 (SUNY Empire State NYS resident undergraduate per-credit rate, verified from sunyempire.edu 2026-05-21). Out-of-state students pay $708/credit before grants. UPI Study does not have a formal articulation agreement with SUNY Empire State — equivalencies on this page are reproduced from SUNY Empire's public TES (Transfer Evaluation System) database. Final transferability is determined solely by SUNY Empire's registrar in line with their institutional transfer credit policies.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing (Marketing 102) is a 3-credit, self-paced online course built around video lessons, quizzes, assignments, and a final exam. The grade is based on 20% quizzes, 30% assignments, and 50% the final exam, so students can see exactly how the work is weighted before they begin. When the course is completed, the transcript can be used for SUNY Empire State University transfer review, where it has been verified as MRKT 1005.
The course gives you a practical way to think about customer needs, pricing, promotion, and distribution, which can help in many jobs that connect to SUNY Empire programs such as an Associate Degree or a Bachelor of Science. It also covers market segmentation, buyer behavior, ethics, global markets, and technology, so the material is relevant when you need to understand how organizations make decisions. At SUNY Empire, the credit lands as MRKT 1005, so it can support progress in a degree plan rather than sitting as an unnamed elective.
After you finish the course, the transcript is used in SUNY Empire State University’s transfer review process. SUNY Empire accepts UPI Study courses on a course-by-course basis, and this one has a verified named equivalency: MRKT 1005. That matters because a named course equivalency is the strongest form of transfer recognition and gives you a clearer path for degree planning in SUNY Empire programs such as Associate Degree and Bachelor of Science. SUNY Empire allows up to 93 credits, or 75%, to transfer, so this course can be part of a larger transfer strategy without exceeding the university’s ceiling.
This course is a good fit if you want to move toward SUNY Empire State University and need a verified course-by-course equivalency rather than an uncertain transfer result. It can work well for students who are balancing school with work or who are trying to keep transfer costs manageable, since SUNY Empire accepts up to 93 credits, or 75%, toward a degree. It is less useful if you need a course that is already built into a fixed partner agreement, because SUNY Empire handles these as published equivalencies like MRKT 1005.
SUNY Empire State University accepts UPI Study courses for transfer credit on a course-by-course basis. These equivalencies are verified from published SUNY evaluations.
This is a verified course equivalency, not a formal partnership. Transfer credits are never guaranteed and are determined solely by the university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to SUNY Empire State University.