The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to Thomas Edison State University's registrar. TESU applies the equivalency: MKT-2010 – Introduction to Marketing.
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Best if you plan to stack 3+ courses toward your TESU degree. All UPI Study courses included — including Principles of Marketing.
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Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing is delivered with video lessons, quizzes, assignments, and a final exam, with grading weighted at 20% Quizzes, 30% Assignments, and 50% Final Exam. When you finish, the transcript credit can be sent for TESU review, where it is recognized as MKT-2010 – Introduction to Marketing, a named course equivalency in the TESU catalog.
At TESU, this credit can fit into programs such as the Associate of Arts or Bachelor of Arts, helping you move a business or general education plan forward with a course that addresses customer needs, pricing, promotion, and distribution. The TESU equivalency to MKT-2010 – Introduction to Marketing also makes it easier to see where the course belongs in a degree path when you are planning around the university's transfer rules.
After you complete the course, the transcript is sent to Thomas Edison State University for evaluation. TESU applies the named equivalency MKT-2010 – Introduction to Marketing, which gives you a specific course match in the catalog rather than a general transfer credit. That matters because it helps you place the course in a degree plan for programs like the Associate of Arts or Bachelor of Arts. TESU allows up to 90 transfer credits, so this course can be part of a larger transfer strategy as long as you stay within that ceiling.
This course is a practical choice for students who want a TESU degree and need a clear, named match to MKT-2010 – Introduction to Marketing rather than an elective with uncertain placement. It can suit people who are finishing a degree or building a transfer plan within TESU's 90-credit maximum, but it is not the best fit if you need a course that counts as something other than introductory marketing at TESU.
Thomas Edison State University has one of the most flexible transfer policies in the country and accepts ACE & NCCRS credit recommendations. With a four-year institution's credits, you can fulfill all degree requirements except two required TESU courses.
Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Thomas Edison State University.