The Marketing 300 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
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Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to University of Management and Technology's registrar. UMT applies the equivalency: MKT 490 – Marketing Research.
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Marketing Research is the study of how businesses collect and use information about customers, competitors, and markets to make better decisions. It covers how people choose products, how to segment a market, and how to gather and interpret data through surveys, interviews, experiments, and existing reports. Students also learn how to turn that data into conclusions that can guide marketing strategy.
The course is self-paced and fully online, so you work through video lessons on your own schedule, then complete the quizzes, assignment, and final exam that make up the grade. The grade breaks down evenly: 25% Attendance, 25% Quizzes, 25% Assignments, and 25% Final Exam. Once you pass, the completed course produces a transcript entry that UMT recognizes as MKT 490 – Marketing Research.
Marketing Research teaches you how to gather customer and market information through surveys, interviews, experiments, and existing reports, and how to turn that information into a recommendation someone can act on. Those skills show up in roles that depend on understanding buyers, from product and brand work to sales planning. At UMT, the credit lands as MKT 490, a course you can apply within programs such as the Associate of Business Administration or the Bachelor of Business Administration, so the skills and the degree progress move together.
After you finish the course, your transcript is sent to UMT. UMT's registrar then applies the credit as MKT 490 – Marketing Research, which is a named course equivalency and the strongest form of transfer recognition the university offers. For your degree plan, this means the credit fills a specific marketing requirement rather than an unassigned elective slot. Up to 90 credits (75%) may transfer to UMT in total, so the course counts against that ceiling along with any other transfer or prior-learning credit you bring in.
This course suits people who want to finish a UMT degree without repeating a marketing course they can already show they have learned, including working adults, students returning to finish a degree, and people moving into marketing from another field. Because UMT recognizes it as a named equivalency, it can count toward your degree plan as MKT 490 rather than as a general elective. Transfer credit is capped at 90 credits (75%), so this course helps only if you still have room under that limit. It is not the right choice if your target school is not UMT, since the named recognition applies only at UMT, or if you are looking for an instructor-led class with live discussion.
UMT's Office of Academic Affairs evaluates transfer credit and prior learning against UMT course outcomes, with review by faculty or subject-matter experts. The figures below are from UMT's 2026-27 University Catalog.
Transfer credits are never guaranteed. Final credit awards are determined by UMT's Office of Academic Affairs.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to University of Management and Technology.