The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to University of Management and Technology's registrar. UMT applies the equivalency: MKT 100 – Principles of Marketing.
Get this course + every other UPI Study course with a subscription, or buy just this one for a one-time fee.
Best if you plan to stack 3+ courses toward your UMT degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to UMT.
Tap any credit amount below to see how much you'd save at UMT.
Savings = credits × $390 (UMT's published tuition per credit hour; $250 for military, veteran and first-responder students; umtweb.edu, 13 Oct 2026). Actual savings vary by program and your UPI Study plan.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing is a self-paced online course built on video lessons, quizzes, assignments, and a final exam. Grades are weighted 20% quizzes, 30% assignments, and 50% final exam, so the final exam carries the most weight in the outcome. Completing the course produces the transcript credit that UMT recognizes as MKT 100 – Principles of Marketing.
The course teaches how businesses research customer needs, segment markets, and make pricing, promotion, and distribution decisions, along with the basics of competitive advantage and AI-driven analytics. These skills apply directly in sales, product, and business operations roles. At UMT, the credit counts toward programs such as the Associate of Business Administration and the Bachelor of Business Administration, so the same learning contributes to a degree while it builds job-relevant knowledge.
After you finish the course, your transcript is sent to UMT, where the Office of Academic Affairs evaluates it against UMT course outcomes with review by faculty or subject-matter experts. UMT's registrar then applies the credit as MKT 100 – Principles of Marketing. This named equivalency means the course fills a specific course code in your degree plan, not an unspecified elective slot. Total transfer credit at UMT is limited to 90 credits (75%), so confirm how this course fits within that limit before you enroll.
This course suits students who want to earn UMT credit at a lower cost than sitting in a classroom, including working adults fitting coursework around jobs and degree-finishers who need one more business course. Because UMT recognizes it as a named equivalency to MKT 100 – Principles of Marketing, you can plan around a specific catalog course rather than a general elective. Students who need the structure of a set class schedule or live instruction will likely find self-paced study harder to sustain. If you are near the transfer ceiling, check your total first, since UMT accepts up to 90 credits (75%) in transfer.
UMT's Office of Academic Affairs evaluates transfer credit and prior learning against UMT course outcomes, with review by faculty or subject-matter experts. The figures below are from UMT's 2026-27 University Catalog.
Transfer credits are never guaranteed. Final credit awards are determined by UMT's Office of Academic Affairs.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to University of Management and Technology.