The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
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Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to Indiana Tech's registrar. Indiana Tech applies the equivalency: BA 2500 – Principles of Marketing.
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Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing (Marketing 102) is a 3-credit online course built around video lessons, quizzes, assignments, and a final exam. The grade is based on 20% quizzes, 30% assignments, and 50% final exam, so the work is spread across the term rather than concentrated in one test. When you complete the course and send the transcript to Indiana Tech, it is recognized as BA 2500 – Principles of Marketing, which is a named course equivalency.
The course gives you a practical framework for understanding customers, pricing, promotion, distribution, and market behavior, which is useful in many work settings and everyday decisions. At Indiana Tech, this credit can fit into degree planning for programs such as the Associate of Science or Bachelor of Science, where a marketing course may support broader business study. It also helps if you need a credit that transfers as a specific course rather than a general elective.
After you finish the course, the transcript is sent to Indiana Tech for review. Indiana Tech applies the credit as BA 2500 – Principles of Marketing, which means the course is treated as a specific catalog match rather than an unspecific elective. That named recognition matters because it can support your degree plan in programs such as the Associate of Science or Bachelor of Science, where course placement affects how quickly you move through requirements. Indiana Tech accepts up to 90 credits, or 75% of a degree, so this course can be part of a larger transfer plan without exceeding the university’s ceiling.
This course is a good fit for students who want to move toward Indiana Tech with a clear course match already in hand, especially if they are trying to stay within the 90-credit transfer ceiling. It can also work well for adult learners, students finishing a degree, or people changing fields who want a named equivalency rather than waiting to see how a course will be applied. It is not the best choice for someone who needs a different subject area, because the transfer result here is specifically BA 2500 – Principles of Marketing.
Indiana Institute of Technology (Indiana Tech) is HLC-accredited and accepts transfer credit from both regionally and nationally accredited institutions. Curriculum-related coursework with a grade of C or better is considered for credit.
Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Indiana Tech.