The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to Newlane University's registrar. Newlane applies the equivalency: Principles of Marketing.
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Best if you plan to stack 3+ courses toward your Newlane degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to Newlane.
Tap any credit amount below to see about how much sooner you could finish at Newlane.
Estimate at a full-time pace of 30 credits a year (about 2.5 credits a month); Newlane is self-paced, so your own pace sets the real number. Newlane's tuition is $1,500 per degree however many credits you transfer, so UPI Study credits save you time, not tuition.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing (Marketing 102) is a 3-credit course with video-based instruction, quizzes, assignments, and a final exam. The grade is based on 20% quizzes, 30% assignments, and 50% final exam, so the transcript reflects completed work that Newlane University can recognize as Principles of Marketing, a named course equivalency in its catalog.
At Newlane, this course can support degree plans such as the Associate of Arts in Liberal Arts or the Bachelor of Arts in Philosophy by giving you transferable academic credit in a recognized marketing course. The content also helps with practical decisions about customers, pricing, promotion, and ethics, which can matter in work settings and in understanding how organizations operate.
After you complete the course, the transcript is sent for review and Newlane University applies it as Principles of Marketing, the named course equivalency listed in its catalog. That matters because the credit is not just elective transfer; it matches a specific Newlane course code and can be placed into your degree plan accordingly. Newlane accepts up to 90 transfer credits, which is 75% of a bachelor's degree, so this course can be part of a larger transfer strategy. For students in programs such as the Associate of Arts in Liberal Arts or the Bachelor of Arts in Philosophy, the registrar's evaluation is what determines how the credit fits within the remaining requirements.
This course is a good fit if you want a Newlane transfer course that carries the named recognition Principles of Marketing and counts toward a degree plan under Newlane's transfer rules, including the limit of up to 90 credits or 75% of the degree. It may suit students who are finishing a degree, moving between programs, or trying to keep costs predictable, since Newlane charges a flat $39 a month (up to $1,500 per degree) and allows substantial transfer credit. It is not the best choice if you need a course outside marketing or if your plan at Newlane is already close to the 90-credit transfer ceiling.
Newlane University is DEAC-accredited and competency-based — you progress by demonstrating mastery. Tuition is a flat $1,500 per degree ($3,000 for a full bachelor's without an associate degree), and up to 75% of degree credit can come from transfer.
Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Newlane University.