The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to Southern New Hampshire University's registrar. SNHU applies the equivalency: MKT113 – Introduction to Marketing.
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Best if you plan to stack 3+ courses toward your SNHU degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to SNHU.
Tap any credit amount below to see how much you'd save at SNHU.
Savings = credits × $342 (SNHU's published online undergraduate per-credit rate). SNHU is not a signed UPI Study partner; it evaluates transfer credit course-by-course, and final credit awards are determined solely by SNHU's registrar.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
This self-paced online course uses video lessons, quizzes, assignments, and a final exam, with grading set at 20% quizzes, 30% assignments, and 50% final exam. When you finish, the transcript can be reviewed by Southern New Hampshire University, where the course is recognized as MKT113 – Introduction to Marketing through a verified course-by-course equivalency.
The course builds practical understanding of customers, pricing, promotion, distribution, and market decisions, which is useful in day-to-day work and in roles that depend on clear communication with clients or customers. At SNHU, that credit can support progress in programs such as an Associate Degree or a Bachelor's Degree, helping keep your degree plan moving in a recognized marketing course area.
After you complete the course, your transcript is used for SNHU’s course-by-course transfer review. Southern New Hampshire University applies the verified equivalency as MKT113 – Introduction to Marketing, which is a named course match in the catalog rather than a general elective-only result. That matters because it places the credit into a specific marketing course slot in your degree plan at SNHU. SNHU accepts up to 90 transfer credits, or 75% of a degree, so this course can help you move toward that limit while staying within the university’s transfer rules.
This course is a good fit for students who want a clear transfer path to SNHU and need a named course equivalency rather than a vague elective review. It can work well for people balancing school with other responsibilities, or for students trying to stay within SNHU’s transfer limit of up to 90 credits. It is not the right choice if you need a course that guarantees transfer beyond SNHU’s published ceiling or if you are not aiming for a program where MKT113 – Introduction to Marketing fits your plan.
Southern New Hampshire University accepts UPI Study courses for transfer credit on a course-by-course basis. These equivalencies are verified from SNHU's evaluation chart.
This is a verified course equivalency, not a formal partnership. Transfer credits are never guaranteed and are determined solely by the university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Southern New Hampshire University.