The Marketing 300 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
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Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to Strayer University's registrar. Strayer applies the equivalency: MKT330 – Marketing Research and Digital Analysis.
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Marketing Research is the study of how businesses collect and use information about customers, competitors, and markets to make better decisions. It covers how people choose products, how to segment a market, and how to gather and interpret data through surveys, interviews, experiments, and existing reports. Students also learn how to turn that data into conclusions that can guide marketing strategy.
The course is self-paced and delivered online, with video lessons, a quiz and assignment sequence, and a final exam. Your grade is built from four equal parts: 25% Attendance, 25% Quizzes, 25% Assignments, and 25% Final Exam. When you complete the course and earn a passing transcript entry, that record is what Strayer reviews for its named equivalency, MKT330 – Marketing Research and Digital Analysis.
The course covers how businesses gather customer and market data through surveys, interviews, experiments, and existing reports, then turn that data into recommendations. Those skills apply to planning products, judging campaign results, and presenting findings to decision-makers. At Strayer, the credit can count toward degree programs such as the Associate in Arts and the Bachelor's degree, so the skills and the degree progress arrive together.
After you finish the course, your transcript is sent to Strayer University, and the registrar reviews it for transfer. If the course is accepted, Strayer's registrar applies it as MKT330 – Marketing Research and Digital Analysis, which means it appears on your Strayer record as a named catalog course instead of unassigned credit. Credit is reviewed under the 2026-2027 catalog, which accepts ACE and NCCRS reviewed credit with a grade of C or higher, and total transfer is limited to 126 quarter hours toward a bachelor's degree. Check your remaining credit total against that ceiling before you enroll so you know how much room this course will use.
This course suits students who want to move toward a Strayer degree while carrying less of the remaining credit load, including adults returning to school and students switching into business-related fields. Because Strayer recognizes the course as MKT330 – Marketing Research and Digital Analysis, the credit has a defined place in the catalog rather than sitting as general elective credit. Transfer is capped at 126 credits, so this course is most useful if you still have room under that ceiling. It is not a good fit if you need a live, instructor-paced classroom or if you need a grade below C to satisfy a requirement, since Strayer only accepts grades of C or higher.
Strayer University signed an articulation agreement with UPI Study (effective 15 June 2025). Its 2026-2027 catalog accepts credit reviewed by ACE and NCCRS, with a grade of C or higher, up to 126 quarter hours toward a bachelor's degree.
Transfer credits are never guaranteed. Strayer determines, in its sole discretion, which credits qualify under the agreement and its transfer credit policies.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to Strayer University.