The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
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Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to University of Arkansas Grantham's registrar. UAG applies the equivalency: MKG131 – Principles of Marketing.
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Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing is delivered as a self-paced online course with video lessons, quizzes, assignments, and a final exam. The grade is based on 20% quizzes, 30% assignments, and 50% on the final exam. When you finish and your transcript is sent to University of Arkansas Grantham, the course is recognized there as MKG131 – Principles of Marketing, a named course equivalency.
The course gives you a practical base for understanding customers, pricing, promotion, distribution, and market behavior, which matters in roles tied to business decision-making. At University of Arkansas Grantham, that credit can fit into programs such as the Associate of Applied Science or Bachelor of Business Administration, where MKG131 – Principles of Marketing may support your degree plan rather than sit as an elective with little use.
After you complete the course, your transcript is sent for review and University of Arkansas Grantham applies the credit course-by-course. If the coursework is accepted, it comes in as MKG131 – Principles of Marketing, which is the specific catalog match at UAG. That named equivalency matters because it can count directly in a UAG degree plan instead of being treated only as general transfer credit. Keep in mind that UAG allows up to 90 transfer credits, or 75% of a degree, and requires equivalent coursework with a grade of C or better.
This course is a good fit if you are working toward University of Arkansas Grantham and want a course that transfers as MKG131 – Principles of Marketing instead of taking a general credit that may not map cleanly. It can also help degree-completion students and career changers who want to stay within UAG’s 90-credit transfer limit and move credits into a named business course. It is not the best choice if you need a course that transfers to every school in the same way, since transfer at UAG is awarded course-by-course for equivalent coursework with a grade of C or better.
University of Arkansas Grantham, part of the University of Arkansas System, has been DEAC-accredited since 1961 and accepts ACE-recommended credit. Transfer credit is awarded course-by-course for equivalent coursework with a grade of C or better.
Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to University of Arkansas Grantham.