Course curriculum
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The External Environment
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The Economic Environment
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The Legal Environment
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Lesson Summary
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Quiz 1.1
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Technology Defined
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Technological Change
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Advantages of Change
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Creative Destruction
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Lesson Summary
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Quiz 1.2
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Market Competition Defined
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Perfect Competition vs. Imperfect Competition
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Rules
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Strategy
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Benefits of Competition
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Lesson Summary
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Quiz 1.3
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Social Environment Defined
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Effects of External Social Environment
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Internal Social Environment
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Diversity and Groupthink
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Lesson Summary
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Quiz 1.4
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Complexity of Global Business
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Different Political Systems
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Different Economic Systems
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Different Cultures
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Meeting the Challenge
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Lesson Summary
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Quiz 1.5
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Areas for Ethics in Contemporary Management
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A Famous Lapse in Business Ethics
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Ethics Makes Strange Bedfellows
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Lesson Summary
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Quiz 2.1
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Ethics Defined
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Compliance-Based Code
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Integrity-Based Code
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Steps in Drafting a Code
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Lesson Summary
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Quiz 2.2
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A Brave New World
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What It Means to Be Social
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So Who Does It?
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Going All In
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Lesson Summary
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Quiz 2.3
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Economics - Allocation of Resources
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Microeconomics
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Macroeconomics
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Growth vs. Sustainability
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Lesson Summary
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Quiz 3.1
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Circular Flow of Economic Activity
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Injections and Leakages
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Circular Flow Model in Action
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Lesson Summary
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Quiz 3.2
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Consumers and the Market
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Perfectly Competitive Markets
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Monopoly
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Monopolistic Competition
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Oligopoly
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Lesson Summary
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Quiz 3.3
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Understanding Economic Systems
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Socialism
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Communism
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The Reality - Mixed Economies
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Lesson Summary
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Quiz 3.4
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Gross Domestic Product
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Components of GDP
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Lesson Summary
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Quiz 3.5
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Welcome to the Land of Macro
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Day One: Expansion
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Day Two: Peak
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Day Three: Recession
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Day Four: Trough
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The Business Cycle
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Lesson Summary
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Quiz 3.6
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Introduction
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Why Do Prices Rise?
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Inflation and Deflation
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Real Terms vs. Nominal Terms
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Summary
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Quiz 3.7
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Global Market - The Stage for Trade
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Absolute Advantage
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Comparative Advantage
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Why It's Important
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Lesson Summary
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Quiz 4.1
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The Basics
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Why It's Important
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Barriers to Trade
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Accounting for Trade
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Lesson Summary
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Quiz 4.2
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Several Strategies
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Exporting, Licensing and Franchising
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Joint Ventures and Strategic Alliances
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Foreign Direct Investment & Subsidiaries
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Lesson Summary
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Quiz 4.3
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The Complexity of the Global Market
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Sociocultural
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Political and Legal Forces
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Economic and Financial Forces
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Physical and Environmental Forces
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Lesson Summary
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Quiz 4.4
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Emerging Markets
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Eroding Economic Borders
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Shifting Focus of Labor
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Technology Expands Opportunity
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Lesson Summary
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Quiz 4.5
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Organization and Ownership
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Sole Proprietorship
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Partnership
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Corporation
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Limited Liability Corporation
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Lesson Summary
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Quiz 5.1
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Corporate Aquisitions
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Corporate Mergers
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Hostile Takeovers
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Lesson Summary
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Quiz 5.2
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Franchise - A Proven Model for Success
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Advantages of Franchises
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Disadvantages of Franchises
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Diversity in Franchising
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Globalization - A Unique Challenge
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Lesson Summary
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Quiz 5.3
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Entrepreneurs - Risk Takers
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Examples of Entrepreneurs
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Characteristics & Skills
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Lesson Summary
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Quiz 6.1
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Small Is Relative
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Microenterprises - Tiny Businesses
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Small Business Dominates Economy
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Characteristics of Small Businesses
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Why Small Businesses Fail
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Lesson Summary
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Quiz 6.2
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The Global Economy and Small Business
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Small Business Advantages
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Small Business Disadvantages
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Lesson Summary
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Quiz 6.3
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Managerial Skill Sets
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Technical Skills
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Human Skills
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Conceptual Skills
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Lesson Summary
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Quiz 7.1
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The Four Functions of Managers
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Planning
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Organizing
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Leading
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Controlling
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Staffing
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Lesson Review
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Quiz 7.2
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Planning to Plan
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Strategic Plans
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Tactical Plans
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Operational Plans
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Contingency Plans
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Lesson Summary
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Quiz 7.3
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Business Mission Statement
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Situational Analysis
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Internal Strengths and Weaknesses
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External Opportunities and Threats
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Lesson Summary
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Quiz 7.4
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Change in Organizations
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Structural Change
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Strategic Change
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People Changes
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Process Change
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Lesson Summary
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Quiz 7.5
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What is Leadership?
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Leadership in Organizations
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A Leader's Role
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Lesson Summary
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Quiz 7.6
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Worker Inclusion
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Defining MBO
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What MBO Delivers
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Lesson Summary
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Quiz 7.7
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Leadership Orientation
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Task-Oriented leaders
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People-Oriented leaders.
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Lesson Summary
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Quiz 8.1
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Classical Leadership Theories
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Trait Theories
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Behavior Theories
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Contingency Theories
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Transformational Theories
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Lesson Summary
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Quiz 8.2
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Defining New Leadership Theory
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Transformational Leadership
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Charismatic Leadership
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Traditional vs. New
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Lesson Summary
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Quiz 8.3
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Style and Authoritative Leadership
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Participative Leadership
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Laissez-Faire Leadership
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Situational Leadership
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Bureaucratic Leadership
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Lesson Summary
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Quiz 8.4
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The 5 P's of Leadership
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How to Use the 5 P's
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Personal Attributes
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Position
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Purpose
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Procedure/Process
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Product
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Lesson Summary
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Quiz 8.5
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Organizational Management Defined
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Structuring the Organization
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Specialization & Division of Labor
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Authority & Delegation
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Authority & Delegation
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Policies and Procedures
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Lesson Summary
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Quiz 9.1
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What Is Organizational Design?
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Theories and Principles of Organizational Design
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Lesson Summary
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Quiz 9.2
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The Relationship Between Organizational Design and Structure
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Factors That Affect the Relationship Between Design and Structure
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Lesson Summary
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Quiz 9.3
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Organizational Design
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Simple Design Structure
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Functional Design
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Divisional Design
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Lesson Summary
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Quiz 9.4
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Review of Organizational Design
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Matrix Design
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Team Design
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Network Design
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Lesson Summary
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Quiz 9.5
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History
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Characteristics
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Pros and Cons
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Case Study
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Lesson Summary
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Quiz 9.6
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What Is Total Quality Management?
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What Are the Five Principles of TQM?
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Produce Quality Work the First Time
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Focus on the Customer
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Approach Improvement Strategically
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Improve Continuously
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Encourage Mutual Respect & Teamwork
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How Does TQM Work Interdepartmentally?
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Lesson Summary
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Quiz 9.7
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'Manager' Is an Adjective
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Quantitative Approach
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Systems Approach
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Contingency Approach
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Lesson Summary
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Quiz 9.9
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The Pieces of a Company
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Parts of Operations Management
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A Narrow Part of the Company
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Old and the New
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Lesson Summary
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Quiz 10.1
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Productivity and Quality
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How Do Productivity and Quality Affect Profitability?
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The Managers
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Lesson Summary
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Quiz 10.2
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Complexity in Business Operations
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Strategic Planning
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Tactical Planning
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Operational Planning
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Lesson Summary
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Quiz 10.3
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Never Enough Time
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PERT
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Types of Time
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Lesson Summary
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Quiz 10.4
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Blamestorming
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Henry Gantt
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The Gantt Chart
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Task and Bonus System
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Lesson Summary
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Quiz 10.5
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Managing Information
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Building a House
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Raw Data
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Data Looks Forward and Backward
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Two Types of Data
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Lesson Summary
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Quiz 10.6
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What Is Motivation?
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Intrinsic vs. Extrinsic Motivation
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Two Popular Theories of Workplace Motivation
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Lesson Summary
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Quiz 11.1
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What Is Motivation?
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Needs-Based Theory of Motivation
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Behavior-Based Theory of Motivation
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Lesson Summary
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Quiz 11.2
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The Definition of Motivation
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How to Motivate Employees
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Expectancy Theory
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Equity Theory
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Maslow's Hierarchy of Needs
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Lesson Summary
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Quiz 11.3
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Importance of Motivation
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McClelland's Motivation Theory
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Adams's Equity Theory
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Lesson Summary
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Quiz 11.4
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What Is Human Resources Management?
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Recruitment
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External Recruiting
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Internal Recruiting
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Staffing Tasks for Managers
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Lesson Summary
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Quiz 12.1
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Human Resource Management: Laws and Regulations
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Civil Rights Act of 1964, Title VII
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Equal Employment Opportunity Commission (EEOC)
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Sexual Harassment
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Affirmative Action
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Lesson Summary
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Quiz 12.2
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Employee Performance Checkpoints
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Commonly Used Employee Appraisals
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Top-Down Appraisal
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Management by Objectives (MBO)
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Self-Assessment
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360 Degree Feedback
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Lesson Summary
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Quiz 12.3
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'Show Me the Money' and Other Benefits to Employment
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Direct Compensation
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Other Forms of Compensation
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Indirect Compensation
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Lesson Summary
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Quiz 12.4
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Cordwainers & the First Unions
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Employers Strike Back
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Progress During the Progressive Era
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A New Deal for Unions & Post-War Tweaking
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Globalization and Decline
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Lesson Summary
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Quiz 13.1
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Collective Bargaining Function
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Collective Bargaining Process
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Collective Bargaining Process
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Going on Strike
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Arbitration
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Lesson Summary
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Quiz 13.2
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Third-Party Interventions in Organizations
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Mediation
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Arbitration
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Lesson Summary
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Quiz 13.3
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Competitive Advantage
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Cost Competitive Advantage
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Product/Service Differentiation
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Niche Competitive Advantage
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Lesson Summary
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Quiz 14.1
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Target Market
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Identifying Target Markets
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Marketing Mix
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Product Strategies
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Place Strategies
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Promotion Strategies
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Pricing Strategies
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Implementation and Control
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Lesson Summary
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Quiz 14.2
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Marketing Research
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Marketing Research Business Uses
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Identifying and Formulating the Problem
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Research Design & Gathering Primary Data
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Collecting & Analyzing the Data
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Preparing & Presenting the Report
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Following Up
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Lesson Summary
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Quiz 14.3
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Key Differences in Business Marketing
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First Difference - Individual Roles of Buying Center
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Second Difference - Evaluative Criteria
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Third Difference - Buying Situations
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Fourth Difference - Business Ethics
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Fifth Difference - Customer Service
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Lesson Summary
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Quiz 14.4
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Ways to Segment Consumer Markets
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Geographic Segmentation
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Demographic Segmentation
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Psychographic Segmentation
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Benefit Segmentation
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Usage-Rate Segmentation
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Lesson Summary
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Quiz 14.5
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External Influences and Buying Decisions
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Culture and Values
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Social Class
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Reference Groups and Opinion Leaders
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Lesson Summary
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Quiz 14.6
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New Product Introduction
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What Is Product Development?
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How These New Products Come About
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Where the Growth Comes From
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The Cost of Product Development - ROI
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Lesson Summary
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Quiz 15.1
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New Products
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Categories of New Products
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Step 1 - New Product Strategy
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Step 2 - Idea Generation
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Step 3 - Business Analysis
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Step 4 - Development
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Step 5 - Test Marketing
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Step 6 - Commercialization
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Lesson Summary
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Quiz 15.2
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Packaging Defined
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Packing: Utilitarian Aspects
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Packaging: Marketing Opportunities
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Bundling
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Lesson Summary
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Quiz 15.3
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The Consumer Adoption Process
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The Five Stages of Adoption
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How Marketers Use the Adoption Process
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Lesson Summary
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Quiz 15.4
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The Life of a Product
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Product Life Cycle: Introductory Stage
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Product Life Cycle: Growth Stage
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Product Life Cycle: Maturity Stage
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Product Life Cycle: Decline Stage
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Lesson Summary
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Quiz 15.5
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Channel Intermediaries: Definition
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Merchant Wholesaler
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Agents and Brokers
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Channel Functions of Intermediaries
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Lesson Summary
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Quiz 16.1
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Wholesale Intermediaries Defined
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Merchant Intermediaries
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Functional Intermediaries
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Lesson Summary
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Quiz 16.2
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Product Distribution Defined
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Intensive Distribution
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Selective Distribution
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Exclusive Distribution
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Lesson Summary
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Quiz 16.3
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Non-Store Retailing Defined
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Kiosks, Carts, and Vending Machines
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Direct Selling and Multi-Level Marketing
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Telemarketing
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Direct Marketing
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E-Tailing
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Lesson Summary
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Quiz 16.4
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Supply Chain Integration
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Relationship Integration
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Measurement Integration
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Technology/Planning Integration
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Material and Service Supplier Integration
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Internal Operations Integration
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Customer Integration
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Lesson Summary
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Quiz 16.5
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Logistics Defined
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Logistics Activities
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Intermediaries and Logistics
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Lesson Summary
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Quiz 16.6
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Profit-Orientation Pricing Objective
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Sales-Orientation Pricing Objective
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Competitor Pricing Orientation
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Customer Pricing Orientation
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Team Results
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Lesson Summary
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Quiz 17.1
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Price and Pricing Strategies
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Profit-Oriented Pricing Objectives
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Sales-Oriented Pricing Objectives
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Status Quo Pricing Objectives
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Lesson Summary
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Quiz 17.2
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Cheap or a Good Deal?
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Pricing Strategy: Everyday Low Price
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Pricing Strategy: High/Low Pricing
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New Product Pricing Strategies
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Lesson Summary
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Quiz 17.3
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Marketing Communication
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The Sender and Encoding
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Message Channel
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The Receiver and Decoding
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Feedback
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Lesson Summary
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Quiz 18.1
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Purpose of Promotion
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Informing
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Persuading
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Reminding
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Lesson Summary
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Quiz 18.2
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Integrated Marketing Communication
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IMC Plan - Advertising
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IMC Plan - Public Relations
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IMC Plan - Sales Promotion
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IMC Plan - Personal Selling
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Lesson Summary
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Quiz 18.3
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Advertising
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Advertising and Market Share
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More Effects of Advertising on Consumers
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Lesson Summary
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Quiz 18.4
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The Advertising Ninja Apprentice
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Institutional Advertising
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Product Advertising
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Comparative Advertising
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Competitive Advertising
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Lesson Summary
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Quiz 18.5
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Media Campaigns
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Types of Media
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Newspapers
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Magazines
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Radio
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Television
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Outdoor Media
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Internet and Alternate Media
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Evaluating Media
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Lesson Summary
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Quiz 18.6
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Trade Sales Promotion
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Persuading Retailers
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Encouraging Promotion
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Maintaining Stock
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Lesson Summary
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Quiz 18.7
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Process and Re-engineering
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TQM and Competitive Advantage
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Lesson Summary
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Quiz 19.1
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Internet Communication
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Social Media Operations
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Common Communication Tools
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Lesson Summary
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Quiz 19.2
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Internet Collaboration
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Second Life & VOIP
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Video Conferencing & Virtual Reality
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Telepresence
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Lesson Summary
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Quiz 19.3
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What Is Business Intelligence?
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Predictive Analytics
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Online Analytical Processing
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Lesson Summary
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Quiz 19.4
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What is an MIS?
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Types of Reports
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Characteristics of a MIS
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Lesson Summary
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Quiz 19.5
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Information Technology in Business
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Benefits of IT
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Limitations of IT
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Lesson Summary
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Quiz 20.1
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Business Technology
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Communication
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Marketing
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Productivity
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Customer Service
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Lesson Summary
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Quiz 20.2
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Involved and Committed
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World of E-Business
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E-Business and Technology in Companies
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Enabled and Enhanced
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E-Business Enabled
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E-Business Enhanced
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Lesson Summary
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Quiz 20.3
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Technology Issues
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Privacy and Monitoring of Employees
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Privacy and Information Security
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File Sharing and Copyright Infringement
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Lesson Summary
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Quiz 20.4
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What Exactly Is Risk?
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Risk Identification
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Risk Assessment
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Risk Mitigation
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Insurable and Uninsurable Risks
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Lesson Summary
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Quiz 21.1
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Risk Management and Insurance Policies
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Law of Large Numbers
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Principle of Indemnity
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Subrogation
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Lesson Summary
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Quiz 21.2
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Insurance Coverage Defined
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Casualty Coverage
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Liability Coverage
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E&O Coverage and D&O Coverage
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Business Interruption Insurance
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Key Person Loss Insurance
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Lesson Summary
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Quiz 21.3
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What Is Accounting?
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Basic Accounting Equation
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Purpose of Accounting
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Importance of Accounting
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Accounting and Business
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Lesson Summary
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Quiz 22.1
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Which Is Which?
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External Users of Accounting Information
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External Uses of Accounting Information
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Internal Users of Accounting Information
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Internal Uses of Accounting Information
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Lesson Summary
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Quiz 22.2
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GAAP and Its Acquaintances
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What Is GAAP?
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History of GAAP
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What Influences GAAP?
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Lesson Summary
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Quiz 22.3
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Accounting - The Early Years
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Technology and Accounting
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How Has Technology Changed Accounting?
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Lesson Summary
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Quiz 22.4
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Kaycie and the Financial Statements
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Introducing the Financial Statements
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What Do Each of the Financial Statements Do?
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Why Are the Financial Statements Important?
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Lesson Summary
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Quiz 22.5
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Accounting Cycle Defined
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Step One: Collection and Analysis
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Step Two: Journalizing the Transactions
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Step Three: Post to General Ledger
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Step Four: Unadjusted Trial Balance
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Step Five: Adjustments
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Step Six: Adjusted Trial Balance
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Step Seven: Financial Statements
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Step Eight: Close Accounts
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Step Nine: Post-Closing Trial Balance
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Lesson Summary
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Quiz 22.6
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Financial Management
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Financial Managers - Role & Duties
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Lesson Summary
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Quiz 23.1
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Raising Capital through Equity
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Pros & Cons of Using Equity
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Raising Capital through Debt
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Pros & Cons of Using Debt
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Raising Capital & Securities Regulation
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Lesson Summary
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Quiz 23.2
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Short-Term Financing Defined
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Trade Credit
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Line of Credit
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Short-Term Bank Loans
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Credit Cards
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Lesson Summary
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Quiz 23.3
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Long-Term Financing Defined
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Commercial Loans
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Stock Offering
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Debt Offering
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Government Programs
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Lesson Summary
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Quiz 23.4
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Financial Planning Process
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Three Essential Questions
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Cash and Profit Planning
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Other Factors to Consider
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Budgets
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Lesson Summary
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Quiz 23.5
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Markets of Opportunities
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Investment Bankers
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Why Is it Important?
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Lesson Summary
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Quiz 24.1
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Selling Stock to Raise Capital
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Common Stock
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Preferred Stock
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Public Offering v. Private Placement
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Advantages and Disadvantages
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Lesson Summary
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Quiz 24.2
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Using Bond Financing
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Bond Financing Basics
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Advantages of Bond Financing
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Lesson Summary
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Quiz 24.3
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The Four Basic Functions of Money
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Money Is a Unit of Account
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Money Is a Medium of Exchange
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Money Is a Store of Value
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Money Is a Standard of Deferred Payment
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Lesson Summary
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Quiz 25.1
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The Multiplier Effect
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Example of the Multiplier Effect
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The Money Multiplier
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Calculating Changes in the Money Supply
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The Multiplier Is a Tool of the Central Bank
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Lesson Summary
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Quiz 25.2
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The Need for Expansion
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The Market for Loanable Funds
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Private Investment
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The Demand for Loanable Funds
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The Supply of Loanable Funds
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Government Policies
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Lesson Summary
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Quiz 25.3
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What Is the Federal Reserve?
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Main Goals of the Fed
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How the Fed Achieves Its Monetary Goals
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The Money Supply and the Fed
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Lesson Summary
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Quiz 25.4
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The Money Supply and the Federal Reserve
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Open Market Operations
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Reserve Requirements
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The Discount Rate
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Lesson Summary
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Quiz 25.5
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Commercial Banks
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Savings & Loan Associations
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Credit Unions
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Investment Banks
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Lesson Summary
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Quiz 25.6
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Online Banking
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ATMs and Debit Cards
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Electronic Communications and Apps
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Electronic Transfers
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The Downside of Technology
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Lesson Summary
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Quiz 25.7
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Why Use an International Bank?
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International Banking Services
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Types of International Banks
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Lesson Summary
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Quiz 25.8
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The World Bank
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World Bank Group
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International Monetary Fund
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Bank for International Settlement
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Lesson Summary
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Quiz 25.9
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FINAL EXAM
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About this course
- $175.00
- 801 lessons
- 0 hours of video content