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  • Accredited certificate from college

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4.7/5 • 24,498 Reviews • Teaching since 2009

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    Got a tangible career benefit from this course.

  • 98%

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  • 89%

    Started a new career after completing this specialization.

Course curriculum

    1. What is Marketing?

    2. The Four P's

    3. Official Definition of Marketing

    4. Exchange

    5. Lesson Summary

    6. Learning Outcomes

    7. Quiz 1.1

    1. Traditional & Digital Marketing

    2. Comparing Traditional & Digital Marketing

    3. Benefits of Traditional Marketing

    4. Benefits of Digital Marketing

    5. Negatives of Each Type of Marketing

    6. Lesson Summary

    7. Quiz 1.2

    1. Consumer Behavior

    2. Consumer Decision-Making Process

    3. Need Recognition

    4. Information Search

    5. Evaluation of Alternatives and Purchase

    6. Post-Purchase Behavior

    7. Lesson Summary

    8. Learning Outcome

    9. Quiz 1.3

    1. Definition of Advertising

    2. Common Advertising Media and Examples

    3. Lesson Summary

    4. Points on Advertising

    5. Learning Outcomes

    6. Quiz 1.4

    1. Media Campaigns

    2. Types of Media

    3. Lesson Summary

    4. Lesson Objective

    5. Quiz 1.5

    1. What Is a Marketing Strategy?

    2. Social Influences

    3. Legal Influences

    4. Economical Influences

    5. Political Influences

    6. Technological Influences

    7. Competitive Influences

    8. Lesson Summary

    9. Learning Outcome

    10. Quiz 1.6

About this course

  • $50.00
  • 546 lessons
  • Skill growth guaranteed

Get answers to your questions👋


  • What will I get if I purchase the Certificate?

    When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • Will I receive a transcript from a college for completing this course?

    Yes. Completion of a UPI course does earn you academic credit from colleges; therefore, colleges is able to provide you with a university transcript. Also, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

  • When will I have access to the lectures and assignments?

    Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you see the free preview option: The course may offer 'Some Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get an idea about the course.

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