ECO103 - Microeconomics
Intro to Microeconomics will show you how small individual choices shape today’s complex economic systems. In this course, you’ll explore what goes down at the wild intersection of money and humanity.
Intro to Microeconomics will show you how small individual choices shape today’s complex economic systems. In this course, you’ll explore what goes down at the wild intersection of money and humanity.
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Introduction
Economics - Allocation of Resources
Microeconomics
Macroeconomics
Growth vs. Sustainability
Lesson Summary
Learning Outcomes
Quiz 1.1
Microeconomics Defined
Common Topics in Microeconomics
Lesson Summary
Microeconomics Terms
Learning Outcomes
Quiz 1.2
Consumers vs. Producers
Assumptions about the Consumer
Why We Care
Lesson Summary
Learning Outcomes
Quiz 1.3
Purpose of Economics
Scarcity
Utility
Lesson Summary
Quiz 1.4
Scarcity and Utility
Allocating Resources
Systems for Allocation
Lesson Summary
Learning Outcomes
Quiz 1.5
Productivity
Physical Capital and Technology
Human Capital and Natural Resources
Productivity of a Nation
Lesson Summary
Lesson Objectives
Quiz 1.6
Driven by Utility
What Is Utility?
Upgrading Efficiency
Real-Life Examples of Pursuing Utility
Lesson Summary
Quiz 1.7
Who's the Man?
What Can the Man Do?
He's Only (the Economic) Human
Lesson Summary
Learning Outcomes
Quiz 1.8
Causation vs. Correlation
Bias and Loaded Terminology
Other Fallacies
Lesson Summary
Learning Outcomes
Quiz 1.9
What Is Economics?
Microeconomics
Macroeconomics
Lesson Summary
Learning Outcomes
Quiz 1.10
Facts vs. Opinions
Positive Analysis
Normative Analysis
Normative and Positive in Action
Lesson Summary
Learning Outcomes
Quiz 1.11
Absolute Advantages
Comparative Advantages
Applying Advantages in Economics
Lesson Summary
Learning Outcomes
Quiz 1.12
Why Model?
Models for Microeconomists
When Models Fail
Lesson Summary
Learning Outcomes
Quiz 1.13
Introduction
Definition of Demand Curve
Characteristics of a Demand Curve Graph
Creating a Demand Curve Graph
Movement Along a Curve vs. Shifting
Lesson Summary
Learning Outcomes
Quiz 2.1
Definitions
Characteristics of a Supply Curve Graph
Movement vs. Shifting
Lesson Summary
Learning Outcomes
Quiz 2.2
Definition of Market Forces
Demand Force Along Curve
Supply Force Along Curve
Lesson Summary
Learning Outcomes
Quiz 2.3
Definition of Market Equilibrium
Equilibrium on a Supply and Demand Graph
Equilibrium Changes - Shifts in Supply & Demand
Lesson Summary
Learning Outcomes
Quiz 2.4
Finding Equilibrium
Shortages
Surpluses
Correcting Each
Lesson Summary
Learning Outcomes
Quiz 2.5
Shift Factors of Demand
Shift Factors of Supply
Impact on Equilibrium & Price
Lesson Summary
Learning Outcomes
Quiz 2.6
Market Forces at Equilibrium
Producers - Supply & Demand Shifts
Consumers - Supply & Demand Shift
Illegal Movements
Lesson Summary
Learning Outcome
Quiz 2.7
Exceptions to Equilibrium
Ceilings
Floors
Deadweight Loss and Interventions
Lesson Summary
Learning Outcomes
Quiz 2.8
Why Control Supply?
Market Forces
Government Controls
Breaking the Law
Lesson Summary
Learning Outcomes
Quiz 2.9
Different Kinds of Demand
Inelastic Demand
Examples of Inelastic Demand
Derived Demand
Types of Derived Demand
Lesson Summary
Quiz 2.10
Setting the Stage
Definition and Formula
Categories
Calculation Examples
Lesson Summary
Learning Outcomes
Quiz 2.11
Definition and Use
Formula and Rule of Thumb
Examples
Lesson Summary
Learning Outcomes
Quiz 2.12
Income Elasticity of Demand
Normal Goods
Necessities
Inferior Goods
Lesson Summary
Quiz 2.13
Calculating Price Elasticity
Elastic Supply
Inelastic Supply
What Determines Elasticity?
Long-Term Elasticity
Lesson Summary
Quiz 2.14
Introduction
Definition of Consumer
Microeconomic Assumptions
Lesson Summary
Learning Outcomes
Quiz 3.1
Utility for Consumers
Why Do Consumers Care?
Impact if Ignored
Lesson Summary
Learning Outcomes
Quiz 3.2
Using the Demand Curve
Shifting the Curve
Equilibrium with Supply
Lesson Summary
Learning Outcomes
Quiz 3.3
Slope and Curve of the Market Demand Curve
Finding Equilibrium
Lesson Summary
Learning Outcomes
Quiz 3.4
What is the Market Demand Curve?
Shifts in the Curve
Why Producers Care
Lesson Summary
Learning Outcomes
Quiz 3.5
What Is Substitution Effect?
What Is Income Effect?
Impact of These Effects on Markets
Lesson Summary
Learning Outcomes
Quiz 3.6
Types of Goods
Inferior Goods
Normal Goods
Lesson Summary
Learning Outcomes
Quiz 3.7
What Is the Engel Curve?
Mechanics of the Curve
How Producers Use the Curve
Lesson Summary
Learning Outcomes
Quiz 3.8
Consumer Preference
Consumer Preference Assumptions
Economic Importance of Consumer Choice
Lesson Summary
Learning Outcomes
Quiz 3.9
Importance of Utility
Optimization
Preferences
Lesson Summary
Learning Outcomes
Quiz 3.10
What Are Budget Constraints?
The Rate of Transformation Curve
Impact on Consumers and Producers
Lesson Summary
Learning Outcomes
Quiz 3.11
What Is an Indifference Curve?
How Do They Work?
Why Use Indifference Curves?
Lesson Summary
Learning Outcomes
Quiz 3.12
What Is the Marginal Rate of Substitution?
Use by Producers
Differing Quantities
Lesson Summary
Learning Outcomes
Quiz 3.13
Substitutes and Complements
Visualizing Substitutes
Visualizing Complements
Lesson Summary
Learning Outcomes
Quiz 3.14
Utility for Producers
Why Producers Care About Utility
Impact if Utility Is Ignored
Lesson Summary
Learning Outcomes
Quiz 3.15
Introduction
What Is Short-Run Production?
Determining Short-Run Production
Short-Run Production Curve
Lesson Summary
Learning Outcomes
Quiz 4.1
Theory of Production
Total Product
Average Product
Marginal Product
Lesson Summary
Learning Outcomes
Quiz 4.2
Costs to Producers
Fixed Costs
Variable Costs
Lesson Summary
Learning Outcome
Quiz 4.3
What Is Mixed Cost?
Breaking Down Mixed Cost
Another Example
Calculating Mixed Cost
Lesson Summary
Quiz 4.4
Definition of Unit Cost
Formula for Unit Cost
Sample Calculations
Lesson Summary
Quiz 4.5
Too Much of a Good Thing
Enough Is Enough
Marginal Return Curve
Learning Outcomes
Quiz 4.6
What Is Total Cost?
The Total Cost Curve
Making Decisions in the Short Run
Lesson Summary
Learning Outcomes:
Quiz 4.7
Short-Run Costs
Total Cost
Average Cost
Lesson Summary
Learning Outcomes
Quiz 4.8
What Is a Marginal Cost?
Different Costs
Using all Three
Lesson Summary
Learning Outcomes
Quiz 4.9
Product Curves
Cost Curves
Usefulness
Lesson Summary
Learning Outcomes
Quiz 4.10
What Is Long-Run Production?
Importance of Innovation
Examples of Long-Run Production
Lesson Summary
Learning Outcomes
Quiz 4.11
Two Time Frames
Short Run
Long Run
Lesson Summary
Learning Outcome
Quiz 4.12
Why Companies Have Many Factories
Importance of Marginal Costs
Blunders
Lesson Summary
Learning Outcomes
Quiz 4.13
Product Costing
Traditional vs. Activity-Based Costing
Formula
Examples
Analysis
Lesson Summary
Key Terms
Learning Outcomes
Quiz 4.14
Process Costing
Steps in Process Costing
Examples
Example 1
Example 2
Lesson Summary
Quiz 4.15
Introduction
Organization and Ownership
Sole Proprietorship
Partnership
Corporation
Limited Liability Corporation
Lesson Summary
Quiz 5.1
Sole Proprietorships and Small Business
Advantages of Sole Proprietorship
Disadvantages of Sole Proprietorship
Lesson Summary
Learning Outcomes
Quiz 5.2
General Partnership
Limited Partnership
Limited Liability Partnership
Limited Liability Limited Partnership
Lesson Summary
Learning Outcome
Quiz 5.3
General Structure
Formation
Flexibility Through the Operating Agreement
Member-Managed vs. Manager-Managed
Limited Liability
Pass-Through Taxation
Lesson Summary
Learning Outcomes
Quiz 5.4
The Corporate Form of Organization
Advantages of Corporations
Disadvantages of Corporations
S-Corps vs. C-Corps
Lesson Summary
Learning Outcomes
Quiz 5.5
Corporations
Double Taxation
Limited Liability
Piercing the Corporate Veil
Lesson Summary
Learning Outcomes
Quiz 5.6
What Is a Wholly Owned Subsidiary?
Advantages of a Wholly Owned Subsidiary
Disadvantages of a Wholly Owned Subsidiary
Lesson Summary
Vocabulary, Advantages & Disadvantages
Learning Outcomes
Quiz 5.7
What is a Private Limited Company?
Advantages
Disadvantages
Lesson Summary
Key Terms
Learning Outcomes
Quiz 5.8
Corporate Aquisitions
Corporate Mergers
Hostile Takeovers
Lesson Summary
Learning Outcome
Quiz 5.9
Franchise - A Proven Model for Success
Advantages of Franchises
Disadvantages of Franchises
Diversity in Franchising
Globalization - A Unique Challenge
Lesson Summary
Learning Outcomes
Quiz 5.10
What Are the Barriers to Entry
Types of Barriers to Entry
Examples of Barriers to Entry
Lesson Summary
Learning Outcomes
Quiz 5.11
Introduction
What Is Cost Accounting?
Cost Accounting Systems
Components of Cost Accounting
Cost Accounting vs. Financial Accounting
Lesson Summary
Quiz 6.1
What Are Transaction Costs?
Theory of Transaction Cost Economics
Types of Transactions Costs
Lesson Summary
Quiz 6.2
Accounting Periods Matter
What's the Problem?
Period Costs vs. Product Costs
Lesson Summary
Quiz 6.3
What Are Product Costs?
Period Costs
Product Costs Affect Financial Statements
Example
Lesson Summary
Quiz 6.4
What Is a Cost Driver?
Definition of Cost Driver
Examples of Cost Drivers
Analyzing Cost Drivers
Lesson Summary
Quiz 6.5
Overview of Inventory Costing
Job Order Costing
Standard Costing
Variance Analysis in Standard Costing
Lesson Summary
Quiz 6.6
Definition of Sunk Costs
Examples of Sunk Costs
Sunk Costs Topics, Examples & Explanations
Lesson Summary
Learning Outcomes
Quiz 6.7
Cost-Benefit Analysis Methods
Payback Period
Accounting Rate of Return
One Final Consideration
Lesson Summary
Quiz 6.8
Cost of Everything
Different Opportunity Costs
Lesson Summary
Learning Outcomes
Quiz 6.9
Types of Costs
Lost Profits
Benefits Without Expenditures
Lesson Summary
Points to Remember
Learning Outcomes
Quiz 6.10
What Are Explicit Costs?
Examples of Explicit Costs
Lesson Summary
Quiz 6.11
Understanding Accounting Profit
Accounting Profit Formulas
Accounting Profit vs. Economic Profit with Examples
Lesson Summary
Accounting Profit Overview
Learning Outcomes
Quiz 6.12
What Is Economic Profit?
Economic Profit vs. Accounting Profit
Formulas
Example
Lesson Summary
Learning Outcomes
Quiz 6.13
What Is Profit Maximization?
How Do We Calculate Profit Maximization?
Why Calculate Profit Maximization?
Profit Maximization Vocabulary & Definitions
Lesson Summary
Learning Outcomes
Quiz 6.14
Introduction
Perfect Competition
The Invisible Hand
Lesson Summary
Learning Outcomes
Quiz 7.1
What Is a Monopoly?
Examples of Monopolies
When Monopolies Are Okay
Lesson Summary
Learning Outcomes
Quiz 7.2
Monopolistic Competition
Conditions of Monopolistic Competition
Lesson Summary
Understanding Monopolistic Competition in Economics Overview
Learning Outcomes
Quiz 7.3
Definition of Natural Monopoly
Examples of Natural Monopolies
Lesson Summary
Review of Natural Monopolies
Learning Outcomes
Quiz 7.4
What Is an Oligopoly?
Examples of Oligopoly
Oligopolistic Behavior
Lesson Summary
Learning Outcomes
Quiz 7.5
What is a Command System in Economics?
Examples of Command Systems
Moral Hazard
The Coordination Problem
Lesson Summary
Learning Outcomes
Quiz 7.6
Capitalism and the Free Market
Market Price
Limits to Capitalism
Lesson Summary
Learning Outcomes
Quiz 7.7
The Prisoner's Dilemma
Game Theory in Real Life
Game Theory Between Negotiating Parties
Lesson Summary
Learning Outcomes
Quiz 7.8
Review of Game Theory
Nash Equilibrium
Lesson Summary
Nash Equilibrium & Game Theory Overview
Learning Outcomes
Quiz 7.9
Introduction
Definition of Economic Resources
Importance of Economic Resources
Human Resources
Nonhuman Resources
Lesson Summary
Learning Outcomes
Quiz 8.1
What Is a Resource Market?
Types of Resources
Who Owns the Resources?
Lesson Summary
Quiz 8.2
What is the Resource Market?
What is a Resource?
Consumers and Producers
Circular Flow Model
Lesson Summary
Learning Outcomes
Quiz 8.3
Scarcity in Labor
Why CEOs Make More than Teachers
Market Forces and the Labor Market
Lesson Summary
Learning Outcomes
Quiz 8.4
What is Capital?
Money Makes the World Go Round
Vehicles of Capital
Lesson Summary
Learning Outcomes
Quiz 8.5
The Problem of Natural Resources
Problems with Land
Problems with Natural Resources
Lesson Summary
Learning Outcomes
Quiz 8.6
Introduction
Technology
Evolving Phases of Technology
What Fuels Technology Innovation Today?
Lesson Summary
Learning Outcomes
Quiz 9.1
Business Technology
Communication
Marketing
Productivity
Customer Service
Lesson Summary
Learning Outcomes
Quiz 9.2
Definition: Research & Development
Pure Research
Applied Research
Development Activities
Lesson Summary
Quiz 9.3
Technology, Research & Development and Productivity
The Benefits of Higher Productivity
Technology Increases Productivity
Research and Development Leads to New Technologies
Lesson Summary
Learning Outcome
Quiz 9.4
The Impact of IT Systems
Business Intelligence
Process Automation
Communications
Lesson Summary
Quiz 9.5
Introduction
Regulation
Types of Regulation
Privatization
Deregulation
Cross Subsidization
Cost-of-Service
Lesson Summary
Learning Outcomes
Quiz 10.2
Regulation
Costs of Regulation in Business
Benefits of Regulation
Lesson Summary
Learning Outcomes
Quiz 10.2
The Regulation Questions
Cost-Benefit Analysis
The Cost of Regulation
The Benefits Regulation
Lesson Summary
Quiz 10.3
What Are Regulatory Agencies?
The Role of Regulatory Agencies
Implementing Laws
Enforcing Laws
Impact on Business
Lesson Summary
Processes for Implementing and Enforcing Laws
Enforcing Laws (in general)
Learning Outcomes
Quiz 10.4
Regulatory Agency
Types of Business Regulatory Agencies
Lesson Summary
Learning Outcomes
Quiz 10.5
Non-Regulatory
Lesson Summary
Non-Regulatory Influence
Learning Outcome
Quiz 10.6
The Business Cycle
Fiscal Policy
Monetary Policy
Lesson Summary
Learning Outcomes
Quiz 10.7
Historical Trade Barriers
Law as a Trade Weapon
Monetary Trade Barriers and Embargoes
What Does It All Do?
Lesson Summary
Learning Outcomes
Quiz 10.8
Taxes for Microeconomists
Types of Tax Structures
Taxes in the United States
Lesson Summary
Learning Outcomes
Quiz 10.9
What Is a Trust?
Trust Busting
Effect on the Economy
Lesson Summary
Learning Outcomes
Quiz 10.10
Why Regulate?
Impact of Regulation
Financial Regulation
Lesson Summary
Learning Outcomes
Quiz 10.11
Circular Flow of Economic Activity
Injections and Leakages
Circular Flow Model in Action
Lesson Summary
Lesson Objectives
Quiz 10.12
FINAL EXAM