BUS 310: Entrepreneurship

Entrepreneurship Essentials helps you turn an idea into a viable venture. Learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value & grow their business

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Course Curriculum

1. Course Overview & Learning Outcomes
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1. Chapter 1.1 Understanding Entrepreneurs: Traits and Examples | An Introduction
2. Explore various entrepreneurial career paths and lifestyles
3. The Entrepreneur as a Problem Solver
4. Factors Contributing to the Rise of Entrepreneurship
5. Entrepreneurship Worldwide
6. Key Traits of Entrepreneurship
7. The Global Expansion of Entrepreneurial Ideas: The Starbucks Example
8. Suggested video: Defining Entrepreneurship
9. Suggested Video: Entrepreneurial Times
10. Suggested video: Entrepreneurial Scenarios
11. Lesson Summary
12. Learning Outcomes
13. Quiz 1.1
1. Video: Develop a Strategic Entrepreneurial Vision
2. Crafting and Clarifying Your Entrepreneurial Vision
3. Overcoming Challenges in Defining Your Entrepreneurial Vision
4. Innovative Strategies for Shaping Your Vision
5. Achieving Balance as a Career Entrepreneur: Strategies for Success and Well-Being
6. Lesson Summary
7. Learning Outcomes
8. Quiz 1.2
9. Case Questions
1. The Entrepreneurial Mindset
2. Lesson Summary
3. Quiz 1.3
1. Pathways and the Entrepreneurial Journey
1. A Broad Overview of the Entrepreneurial Journey
2. Lesson Summary
3. Learning Outcomes
4. Quiz 2.1
1. The Evolution of Entrepreneurship: Nature vs. Nurture and the Life Cycle of Ventures
2. Lesson Summary
3. Learning Outcomes
4. Quiz 2.2
1. Navigating the Entrepreneurial Pathway: Opportunities, Challenges, and Personal Reflection
2. Lesson Summary
3. Learning Outcome
4. Quiz 2.3
1. Selecting a Framework for Entrepreneurial Success
2. Lesson Summary
3. Learning Outcome
4. Quiz 2.4
1. Introduction
1. Ethics and Legal Considerations in Entrepreneurship
2. Lesson Summary
3. Learning Outcomes
4. Quiz 3.1
1. Corporate Social Responsibility and Social Entrepreneurship
2. Identifying Your Values and Mission as an Entrepreneur
3. Suggested video: Social Entrepreneurship
4. Lesson Summary
5. Learning Outcomes
6. Quiz 3.2
1. Entrepreneurial Culture
2. Develop Ethical and Responsible Leadership/Management
3. Lesson Summary
4. Learning Outcomes
5. Quiz 3.3
1. Introduction
1. Creativity, Innovation, and Invention: Key Concepts for Entrepreneurship
2. Lesson Summary
3. Learning Outcomes
4. Quiz 4.1
1. Creativity, Innovation, and Invention
2. Entrepreneur In Action
3. Lesson Summary
4. Learning Outcomes
5. Quiz 4.2
1. The Creative Process: The Five Stages of Creativity
2. Lesson Summary
3. Learning Outcomes
4. Quiz 4.3
1. Introduction
1. Opportunities for Entrepreneurship
2. Lesson Summary
3. Learning Outcomes
4. Quiz 5.1
1. Introduction
2. Common Sources of Research Data
3. Learning Outcomes
4. Lesson Summary
5. Quiz 5.2
1. Competitive Analysis
2. Lesson Summary
3. Learning Outcomes
4. Quiz 5.3
1. Introduction
1. Entrepreneurial problem Solving skills
2. Understanding of Business Industry and its Problems
3. Learning Outcomes
4. Lesson Summary
5. Quiz 6.1
1. Introduction
2. The Steps of the Creative Problem-Solving Process
3. Lesson Summary
4. Lesson Outcome
5. Quiz 6.2
1. Suggested Video: Design thinking
2. Design Thinking: A Human-Centered Approach to Innovation and Problem-Solving
3. Learning Outcomes
4. Lesson Summary
5. Quiz 6.3
1. Introduction
2. Lean Problem-Solving Process
3. Lesson Summary
4. Learning Outcomes
5. Quiz 6.4
1. Introduction
1. Entrepreneurs are sometimes likened to superheroes
2. Learning Outcomes
3. Lesson Summary
4. Quiz 7.1
1. The Power of Storytelling in Entrepreneurship and Pitching
2. Lesson Summary
3. Learning Outcomes
4. Quiz 7.2
1. Crafting Effective Pitches: Engaging Audiences and Securing Opportuniti
2. Lesson Summary
3. Learning Outcomes
4. Quiz 7.3
1. Safeguarding and Advancing Your Entrepreneurial Idea: Balancing Intellectual Property Protection with Strategic Development and Feedback
2. Lesson Summary
3. Learning Outcomes
4. Quiz 7.4
1. Cultivating Entrepreneurial Success
2. Lesson Summary
3. Learning Outcomes
4. Quiz 7.5
1. Introduction
1. The Importance of Marketing in Entrepreneurial Success: Balancing Traditional and Entrepreneurial Approaches
2. Lesson Summary
3. Learning Outcomes
4. Quiz 8.1
1. Why Market Research is Essential for Entrepreneurs: From Identifying Opportunities to Validating Success
2. Lesson Summary
3. Learning Outcomes
4. Quiz 8.2
1. Creative Strategies for Startups: From Guerrilla to Viral Marketing and Beyond
2. Lesson Summary
3. Learning Outcomes
4. Quiz 8.3
1. The Multifaceted Nature of Branding in Business
2. Lesson Summary
3. Learning Outcomes
4. Quiz 8.4
1. Creating a Comprehensive Marketing Strategy and Plan: A Blueprint for Business Success
2. Lesson Summary
3. Learning Outcomes
4. Quiz 8.5
5. Case Questions
1. Comprehensive Sales and Customer Service Strategy
2. Lesson Summary
3. Learning Outcomes
4. Quiz 8.6
1. Introduction
1. Entrepreneurial Success and Funding Strategies: Navigating the Business Lifecycle
2. Lesson Summary
3. Learning Outcomes
4. Quiz 9.1
1. Diverse Startups: Beyond Silicon Valley Tech Giants
2. Lesson Summary
3. Learning Outcomes
4. Quiz 9.2
1. The Basic Accounting Equation: A Pillar of Financial Reporting
2. Lesson Summary
3. Learning Outcomes
4. Quiz 9.3
1. Understanding Financial Statements: Translating Transactions into Insight for Investors and Stakeholders
2. Lesson Summary
3. Learning Outcomes
4. Quiz 9.4
1. Introduction
1. Embracing Imperfection: The Lean Startup Methodology and Its Impact on Innovation
2. Lesson Summary
3. Learning Outcomes
4. Quiz 10.1
1. Turning Setbacks into Success: Understanding and Overcoming Common Business Failures
2. Lesson Summary
3. Learning Outcomes
4. Quiz 10.2
1. Motivations and Realities of Starting a Business: Understanding the Challenges and Rewards
2. Lesson Summary
3. Learning Outcomes
4. Quiz 10.3
1. Developing a Lean Plan: A Guide to Launching and Iterating Your Business Venture
2. Lesson Summary
3. Learning Outcomes
4. Quiz 10.4
1. Strategies for Business Growth and Overcoming Challenges
2. Lesson Summary
3. Learning Outcomes
4. Quiz 10.5
1. Introduction
1. Why 'If You Build It, They Will Come' is a Dangerous Myth for Entrepreneurs
2. Lesson Summary
3. Learning Outcomes
4. Quiz 11.1
1. Understanding the Business Model Concept
2. Lesson Summary
3. Learning Outcomes
4. Quiz 11.2
1. Determining the Viability of Your Entrepreneurial Venture Through Feasibility Analysis
2. Lesson Summary
3. Learning Outcomes
4. Quiz 11.3
1. The Formal Business Plan: Your Comprehensive Roadmap for Long-Term Success
2. Industry Analysis and Market Strategies
3. Lesson Summary
4. Learning Outcomes
5. Quiz 11.4
1. Introduction
1. From Campus to Community: Building the Foundations of Your Entrepreneurial Network
2. Fueling Growth: How Government Agencies Support New and Small Businesses
3. Learning Outcomes
4. Lesson Summary
5. Quiz 12.1
1. Building Your Dream Team: Lessons from Iconic Figures and Essential Advisors for Entrepreneurial Success
2. Lesson Summary
3. Learning Outcomes
4. Quiz 12.2
1. Strategic Planning for Business Growth: The Importance of Evolving Equipment, People, and Sales Strategies
2. Maximizing Machine Efficiency: Strategic Considerations for Long-Term Success
3. Lesson Summary
4. Learning Outcomes
5. Quiz 12.3
1. Introduction
1. Overview of Legal and Tax Considerations
2. Lesson Summary
3. Learning Outcomes
4. Quiz 13.1
5. Case Questions
1. Incorporating a Business: Understanding the Legal Structure and Corporate Taxation
2. Learning Outcomes
3. Lesson Summary
4. Quiz 13.2
1. Partnerships
2. Learning Outcomes
3. Lesson Summary
4. Quiz 13.3
1. Overview and taxation of LLCs
2. Lesson Summary
3. Learning Outcomes
4. Quiz 13.4
1. Sole Proprietorships
2. Learning Outcomes
3. Lesson Summary
4. Quiz 13.5
1. Capital Acquisition
2. Lesson Summary
3. Learning Outcomes
4. Quiz 13.6
1. Risk Management
2. Leaning Outcomes
3. Lesson Summary
4. Quiz 13.7
1. Introduction
1. Types of ResourceTypes of Resources s
2. Lesson Summary
3. Learning Outcomes
4. Quiz 14.1
1. Using the PEST Framework to Assess Resource Needs
2. Learning Outcomes
3. Lesson Summary
4. Quiz 14.2
1. Managing Resources over the Venture Life Cycle
2. Learning Outcomes
3. Lesson Summary
4. Quiz 14.3
1. Introduction
1. Launching Your Venture
2. Lesson Summary
3. Learning Outcomes
4. Quiz 15.1
1. Making Difficult Business Decisions in Response to Challenges
2. Lesson Summary
3. Learning Outcomes
4. Quiz 15.2
1. Seeking Help or Support
2. Lesson Summary
3. Learning Outcomes
4. Quiz 15.3
1. Now What? Serving as a Mentor, Consultant, or Champion
2. Lesson Summary
3. Learning Outcomes
4. Quiz 15.4
1. Reflections: Documenting the Journey
2. Lesson Summary
3. Learning Outcomes
4. Quiz 15.5
1. Introduction
1. From Idea to Opportunity: Assessing the Viability of Entrepreneurial Ventures in a Dynamic Economy
2. Lesson summary
3. Quiz 16.1
1. Concept to Reality: Researching and Validating Your Business Idea
2. Top 10 Reasons Small Businesses Fail: Lessons for Aspiring Entrepreneurs
3. Lesson Summary
4. Quiz 16.2
1. Competitive Analysis
2. Lesson Summary
3. Quiz 16.3
1. Exam Instructions
2. Pitch your idea and get funded!
1. Assignment
2. Rubrics for all questions
1. Final Exam Instructions
2. Final Exam.
3. Additional Question Bank

About this course

308 lessons
1750+ Transfer Colleges
ACE & NCCRS Approved
Globally Recognized

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General Questions

Is there any time commitment we have to give?

With UPI, you determine your own level of time commitment. You can move through coursework quickly or slow down your pace.
Are there exams? How is the course grading done?
YES, there are exams—held online on our platform and are proctored. Your course grade distribution is:

25% Attendance

25% Quiz

25% Assignments

25% Final Exam

Content Questions

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BUS 310 - Entrepreneurship

CHAPTER 1 -Understanding Entrepreneurship in the Economy

Ch 1.2 - Establishing Your Entrepreneurial Vision and Goals

Ch 1.3 - Achieving Balance in Entrepreneurship Goals

CHAPTER 2 - Essential Business Fundamentals for Aspiring Entrepreneurs

Ch 2.1 -Initiating a Business: Factors, Processes, and Challenges

Ch 2.2 - The Journey to Entrepreneurship

Ch 2.3 - Routes to Entrepreneurship

Ch 2.4 - Frameworks to Inform Your Entrepreneurial Path

CHAPTER 3 - The Ethical and Social Responsibilities of Entrepreneurs

Ch 3.1 - Ethical and Legal Challenges in Entrepreneurship

Ch 3.2 - Corporate Social Responsibility and Social Impact Ventures

Ch 3.3 - Fostering a Culture of Ethical Excellence and Accountability in the Workplace

CHAPTER 4 - Imagination, Innovation, and Discovery

Ch 4.1 Tools for Imagination and Innovation

Ch 4.2 - Imagination, Innovation, and Discovery: How They Differ

Ch 4.3 - Developing Ideas, Innovations, and Inventions

CHAPTER 5 - Recognizing Entrepreneurial Opportunity

Ch 5.1 Identifying Entrepreneurial Opportunities

Ch 5.2 Exploring Potential Business Ventures

Ch 5.3 Analyzing the Competition

CHAPTER 6 - Techniques for Problem Solving and Need Recognition

Ch 6.1 Problem Solving to Discover Entrepreneurial Solutions

Ch 6.2 Creative Problem-Solving Process

Ch 6.3 Design Thinking

Ch 6.4 Lean Processes

CHAPTER 7 - Presenting Your Entrepreneurial Journey and Pitching Your Idea

Ch 7.1 Refining Your Vision, Mission, and Objectives

Ch 7.2 Communicating Your Entrepreneurial Journey

Ch 7.3 Crafting Pitches for Different Audiences and Objectives

Ch 7.4 Safeguarding Your Idea and Enhancing the Pitch through Feedback

Ch 7.5 Reality Check: Participating in Contests and Competitions

CHAPTER 8 - Marketing and Sales for Entrepreneurs

Ch 8.1 Marketing for Entrepreneurs and the Marketing Mix

Ch 8.2 - Market Research, Identifying Market Opportunities, and Target Markets

Ch 8.3 Tools and Techniques for Entrepreneurial Marketing

Ch 8.4 Branding for Entrepreneurs

Ch 8.5 Marketing Strategy and Planning

Ch 8.6 Sales and Customer Service

CHAPTER 9 - Growth & Opportunity for Entrepreneurs

Ch 9.1 Introduction to Entrepreneurial Finance and Accounting Strategies

Ch 9.2 Unique Funding Approaches

Ch 9.3 Essential Accounting Principles for Entrepreneurs

Ch 9.4 Creating Startup Financial Statements and Forecasts

CHAPTER 10 - Initiate for Success and Growth

10.1 Launching the Imperfect Business: The Lean Startup Approach

Ch 10.2 How Early Failure Can Pave the Way for Future Success

Ch 10.3 The Difficult Reality of Business Ownership

Ch 10.4 Managing, Following, and Adjusting the Initial Plan

Ch 10.5 Growth: Signs, Pains, and Cautions

CHAPTER 11 - Business Model and Plan

Ch 11.1 Avoiding the “Field of Dreams” Mindset

Ch 11.2 Crafting the Business Model

Ch 11.3 Performing a Feasibility Study

Ch 11.4 Developing the Business Plan

CHAPTER 12 - Building Networks and Foundations

Ch 12.1 Building and Connecting to Networks

Ch 12.2 Building the Entrepreneurial Dream Team

Ch 12.3 Designing a Startup Operational Plan

CHAPTER 13 - Business Structure Options: Legal, Tax, and Risk Issues

Ch 13.1 Business Structures: Overview of Legal and Tax Considerations

Ch 13.2 Corporations

Ch 13.3 Partnerships and Joint Ventures

Ch 13.4 Limited Liability Companies

Ch 13.5 Sole Proprietorships

Ch 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology

Ch 13.7 Mitigating and Managing Risks

CHAPTER 14 - Fundamentals of Resource Planning

Ch 14.1 - Types of Resources

Ch 14.2 - Using the PEST Framework to Assess Resource Needs

Ch 14.3 - Managing Resources over the Venture Life Cycle

CHAPTER 15 - Next Steps

Ch 15.1 - Launching Your Venture

Ch 15.2 - Making Difficult Business Decisions in Response to Challenges

Ch 15.3 - Seeking Help or Support

Ch 15.4 - Now What? Serving as a Mentor, Consultant, or Champion

Ch 15.5 - Reflections: Documenting the Journey

CHAPTER 16 - Identifying Entrepreneural Opportunity

Ch 16.1 - Entrepreneurial Opportunity

Ch 16.2 - Researching Potential Business Opportunities