Entrepreneurship
• Learn all about building a business
• 100% online and Zoom-free
• Includes everything you need
• Learn all about building a business
• 100% online and Zoom-free
• Includes everything you need
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Entrepreneurship Essentials helps you turn an idea into a viable venture. Learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value & grow their business ✨✨
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Entrepreneurs - Risk Takers
Examples of Entrepreneurs
Characteristics & Skills
Lesson Summary
Learning Outcomes
Quiz 1.1
Entrepreneurship Defined
Factors of Production
Types of Entrepreneurs
Engine for Growth & Innovation
Lesson Summary
Learning Outcomes
Quiz 1.2
Entrepreneurs
Entrepreneurial Skills
Entrepreneurial Competencies
Benefits and Risks
Lesson Summary
Quiz 1.3
Could Your Hobby Be a Career?
A Business Plan Can Help You Decide
Try It Before You Commit
A Downfall to Making a Hobby a Career
Lesson Summary
Learning Outcomes
Quiz 1.4
Business: Profit and Risk
Your Costs, My Profit
Snowball Effect
Lesson Summary
Learning Outcomes
Quiz 1.5
Small Is Relative
Microenterprises - Tiny Businesses
Small Business Dominates Economy
Characteristics of Small Businesses
Why Small Businesses Fail
Lesson Summary
Learning Outcomes
Quiz 1.6
The Global Economy and Small Business
Small Business Advantages
Small Business Disadvantages
Lesson Summary
Learning Outcomes
Quiz 1.7
Starting Your Own Business
Factors to Consider
Procedures
Potential Issues
Lesson Summary
Quiz 2.1
What are First Movers?
Advantages
Disadvantages
Real-World Examples
Lesson Summary
First Movers - Advantages/Disadvantages
Learning Outcomes
Quiz 2.2
New Product Introduction
What Is Product Development?
How These New Products Come About
Where the Growth Comes From
The Cost of Product Development - ROI
Lesson Summary
Learning Outcome
Quiz 2.3
What Is a Business Model?
Types of Business Models
Business Models and Operations
Forming a Business Model
Lesson Summary
Quiz - 2.4
What Is Innovation?
Types of Innovation
How Does Innovation Happen?
Is Innovation Always Good?
Lesson Summary
Key Terms
Learning Outcomes
Quiz 2.5
Business Location Considerations
Demographics
Competitors
Traffic Patterns
Financial Concerns
Lesson Summary
Quiz 2.6
Formation
Financing
Accounting
Marketing
Managing Employees and Operations
Lesson Summary
Learning Outcomes
Quiz 2.7
Steps for Starting a New Business
An Example
Lesson Summary
Quiz 3.1
Business Model & Model Canvas
Building Blocks of the Business Canvas
Lesson Summary
Quiz 3.2
What is Idea Generation?
How it Works
Idea Generation Techniques
Lesson Summary
Important Terminology
Learning Outcomes
Quiz 3.3
When the Light Bulb Comes On
Why Use a Business Model Prototype?
Business Model Prototype Design
Putting a Prototype to Work
Lesson Summary
Quiz 3.4
A Fresh Idea
Is This a Profitable Business?
Business Model 2.0
Customer Development
And the Rest Is History
Lesson Summary
Quiz 3.5
Sole Proprietorships and Small Business
Advantages of Sole Proprietorship
Disadvantages of Sole Proprietorship
Lesson Summary
Learning Outcomes
Quiz 4.1
General Structure
Formation
Flexibility Through the Operating Agreement
Member-Managed vs. Manager-Managed
Limited Liability
Pass-Through Taxation
Lesson Summary
Learning Outcomes
Quiz 4.2
What Is an S Corporation?
S Corporation Requirements
S Corporation Advantages
Lesson Summary
Quiz 4.3
The Corporate Form of Organization
Advantages of Corporations
Disadvantages of Corporations
S-Corps vs. C-Corps
Lesson Summary
Learning Outcomes
Quiz 4.4
What Is Franchising?
Franchising Relationships
Financial Agreements
Lesson Summary
Quiz 4.5
Franchise - A Proven Model for Success
Advantages of Franchises
Disadvantages of Franchises
Diversity in Franchising
Globalization - A Unique Challenge
Lesson Summary
Learning Outcomes
Quiz 4.6
Work Teams
Team Types
Benefits of Teams
Analysis of Work Teams
Lesson Summary
Learning Outcomes
Quiz 5.1
Groups Versus Teams
Work Groups and Work Teams
Group and Team Examples
Lesson Summary
Learning Outcome
Quiz 5.2
Team Is a Verb as Well as a Noun
What Makes Teams Effective
Additional Aspects of Effectiveness
Lesson Summary
Learning Outcome
Quiz 5.3
Technologies for Group Communication
Groupware
Teleconferencing
Virtual Worlds
Lesson Summary
Learning Outcomes
Quiz 5.4
What is a Feasibility Plan?
Market Research
Competitive Analysis
Organizational Competence
Financial Analysis
Lesson Summary
Quiz 6.1
What Is a Business Plan?
Proposal to Lenders
Proposal to Investors
Attract Prospective Employees
Internal Road Map
Lesson Summary
Quiz 6.2
Business Plan Defined
Business Description and Vision
Market, Products, and Services
Organization and Management
Market and Sales Strategy
Financial Management
Executive Summary and Appendices
A Living Document and a Good Story
Lesson Summary
Learning Outcomes
Quiz 6.3
Why Have a Mission Statement?
How to Develop an Appropriate Mission Statement
Lesson Summary
Lesson Objective
Quiz 6.4
What Is Market Analysis?
Industry Demographics
Target Market
Competition & Barriers to Entry
Lesson Summary
Quiz 6.5
Why a Business Plan?
Business Profile Section
Sample Profile
Lesson Summary
Quiz 6.6
Definition of Customer Base
Customer Base Maintenance & Growth
Lesson Summary
Key Terms
Learning Outcomes
Quiz 7.1
What is a Value Proposition?
4 Steps for Value Proposition
Lesson Summary
Quiz 7.2
Understanding Customer Segments
Distinct Offers
Channels of Distribution
Vendor-Consumer Relationships
Affordability & Willingness to Pay
Lesson Summary
Quiz 7.3
Learning from the Customer
The Job to be Done
Pains and Gains
Customer Pains: Why it Doesn't Work
Customer Gains: Why it Will Work
Failing to Identify Customer Jobs
Lesson Summary
Quiz 7.4
What Is Customer Fit?
Problem-Solution Fit
Product-Market Fit
Value Proposition & Customer Fit
Lesson Summary
Quiz 7.5
Business Environment Defined
External Factors
Internal Factors
Lesson Summary
Learning Outcomes
Quiz 8.1
Market Size Defined
Estimating Market Size
Reviewing the Opportunity
Lesson Summary
Learning Outcomes
Quiz 8.2
Technology Defined
Technological Change
Advantages of Change
Creative Destruction
Lesson Summary
Learning Outcomes
Quiz 8.3
Market Competition Defined
Perfect Competition vs. Imperfect Competition
Rules
Strategy
Benefits of Competition
Lesson Summary
Learning Outcomes
Quiz 8.4
Social Environment Defined
Effects of External Social Environment
Internal Social Environment
Diversity and Groupthink
Lesson Summary
Learning Outcome
Quiz 8.5
Complexity of Global Business
Different Political Systems
Different Economic Systems
Different Cultures
Meeting the Challenge
Lesson Summary
Learning Outcomes
Quiz 8.6
The External Environment
The Economic Environment
The Legal Environment
Lesson Summary
Learning Outcomes
Quiz 8.7
Opening the Window of Opportunity
Asking Questions
Observing Trends
Solving a Problem
Lesson Summary
Quiz 9.1
What Is Sustainability?
Example of Sustainability
Supporting Sustainability
Steps for a Sustainable Business
Lesson Summary
Quiz 9.2
Growth Strategies: Defined
Applying Growth Strategies
Lesson Summary
Quiz 9.3
Digital Media
Digital Strategy
Content
Benefits
SMART Plan Goals
Lesson Summary
Quiz 9.4
Definition of Profitability
Net Profit Margin
Gross Profit Margin
Operating Margin
Return on Assets
Return on Equity
Lesson Summary
Vocabulary & Definitions
Learning Outcomes
Quiz 9.5
How Much Is Enough?
How Much Is Just Enough?
Break-Even Calculation
Making It Work
Lesson Summary
Quiz 9.6
Change: Opportunities and Risk
Globalization
Technology
Health Care
Knowledge-Based Economy
Lesson Summary
Learning Outcome
Quiz 9.7
What is a Marketing Plan?
The Purpose of the Plan
Marketing Plan Outline
Marketing Plan Example
Lesson Summary
Marketing Plan Summary
Learning Outcomes
Quiz 10.1
Integrated Marketing Communication
IMC Plan - Advertising
IMC Plan - Public Relations
IMC Plan - Sales Promotion
IMC Plan - Personal Selling
Lesson Summary
Learning Outcome
Quiz 10.2
Media Campaigns
Types of Media
Evaluating Media
Lesson Summary
Lesson Objective
Quiz 10.3
Strategic Alternatives
Four Strategic Alternatives
Selecting a Strategic Alternative
Four Quadrants of a Portfolio Matrix
Four Ways to Allocate Resources for the Matrices
Lesson Summary
Learning Outcomes
Quiz 10.4
Mission Statement
Situational Analysis
Internal Strengths and Weaknesses
External Opportunities and Threats
Lesson Summary
Lesson Objectives
Quiz 10.5
Definition of a Brand Strategy
The Coca-Cola Example
Common Components of a Brand Strategy
Who's in Charge of a Brand Strategy?
Lesson Summary
Brand Strategy Key Terms & Definitions
Learning Outcomes
Quiz 10.6
What Is a Sales Strategy?
Elements of an Effective Sales Strategy
Managing a Sales Team
Business Plans for Sales Activities
Lesson Summary
Quiz 10.7
What Is Profit Maximization?
How Do We Calculate Profit Maximization?
Why Calculate Profit Maximization?
Lesson Summary
Profit Maximization Vocabulary & Definitions
Learning Outcomes
Quiz 10.8
Social Networking
Social Networking Rules
Social Networking Uses
Lesson Summary
Learning Outcomes
Quiz 10.9
Online Marketing
Print vs. Online
Benefits of Online Marketing
Lesson Summary
Quiz 10.10
The Importance of Pitching
Elevator & Live Plan Pitches
One-Word & Interrogative Pitches
Mystery & Rhyming Pitches
Perfecting a Pitch
Lesson Summary
Quiz 11.1
Interface Issues
Creating the Pitch Team
Strategies of Successful Pitch Teams
Lesson Summary
Quiz 11.2
Immediately Capture Attention
The Most Important Minute
Some Common Characteristics
Six Elements of a Great Pitch
Lesson Summary
Quiz 11.3
Overcoming Rejection
It's All About the Customer (and You)
The Pitch Desk
Pitch Decks with Power
Executing the Ask
Lesson Summary
Quiz 11.4
Sources of Business Capital
Crowdfunding: Platforms
Virtual Pitch
Video Copy
Incentive List
Lesson Summary
Quiz 11.5
What Is Financial Planning
Benefits of a Developing a Financial Plan
Example
Lesson Summary:
Quiz 12.1
Financial Planning Process
Three Essential Questions
Cash and Profit Planning
Other Factors to Consider
Budgets
Lesson Summary
Learning Outcomes
Quiz 12.2
Definition of Cash Flow
Formulas
Lesson Summary
Learning Outcomes
Quiz 12.3
Definition of Bootstrapping
Bootstrapping Methods & Techniques
Lesson Summary
Quiz 12.4
Microfinancing and Entrepreneurship
Microfinancing
Uses and Facts
Lesson Summary
Learning Outcomes
Quiz 12.5
Funding for New Business Ventures
Keeping It Close to Home
Asking Uncle Sam for Help
Borrowing From the Pros
Thinking Outside the Box
Lesson Summary
Quiz 12.6
Short-Term Financing Defined
Trade Credit
Line of Credit
Short-Term Bank Loans
Credit Cards
Lesson Summary
Learning Outcomes
Quiz 12.7
Long-Term Financing Defined
Commercial Loans
Stock Offering
Debt Offering
Government Programs
Lesson Summary
Learning Outcomes
Quiz 12.8
Raising Capital through Equity
Pros & Cons of Using Equity
Raising Capital through Debt
Pros & Cons of Using Debt
Raising Capital & Securities Regulation
Lesson Summary
Learning Outcome
Quiz 12.9
Definition of Company Value
Investment Risks
How Long to Hold
Your Portfolio
Lesson Summary
Quiz 12.10
Taxes for Microeconomists
Types of Tax Structures
Taxes in the United States
Lesson Summary
Learning Outcomes
Quiz 13.1
Payroll Tax Defined
Types of Payroll Taxes
Example
Lesson Summary
Quiz 13.2
Partnerships
Partnership Taxes
Personal Liability
Lesson Summary
Learning Outcomes
Quiz 13.3
Corporations
Double Taxation
Limited Liability
Piercing the Corporate Veil
Lesson Summary
Learning Outcomes
Quiz 13.4
Definition of Sales Tax
Types of Sales Tax
Purpose
Examples of Sales Tax
Lesson Summary
Sales Tax Overview
Learning Outcomes
Quiz 13.5
Taxes
Sales Taxes
Income Taxes
Property Taxes
Lesson Summary
Quiz 13.6
What Are Financial Goals?
Time Frame
Saving Money
Steps to Reaching a Goal
Lesson Summary
Quiz 14.1
Introducing the Income Statement
Income Statement Components
Purpose of Income Statements
Lesson Summary
Learning Outcomes
Quiz 14.2
Introducing the Statement of Cash Flows
What Makes Up the Statement of Cash Flows?
Why Is the Statement of Cash Flows Important?
Lesson Summary
Learning Outcomes
Quiz 14.3
The Balance Sheet
Balance Sheet Components
Balance Sheet Presentation
Lesson Summary
Learning Outcomes
Quiz 14.4
Areas for Ethics in Contemporary Management
A Famous Lapse in Business Ethics
Ethics Makes Strange Bedfellows
Lesson Summary
Learning Outcomes
Quiz 15.1
Definition of Code of Conduct
What Are Ethics?
Types of Business Codes
Common Topics in Business Codes
Examples
Lesson Summary
Vocabulary & Definitions
Learning Outcomes
Quiz 15.2
Ethics
Consequentialist Theories
Non-Consequentialist Theories
Agent-Centered Theories
Putting It All Together
Lesson Summary
Quiz 15.3
Ethics Defined
Compliance-Based Code
Integrity-Based Code
Steps in Drafting a Code
Lesson Summary
Learning Outcomes
Quiz 15.4
A Brave New World
What It Means to Be Social
So Who Does It?
Going All In
Lesson Summary
Lesson Outcomes
Quiz 15.5
Starting a Business
Getting Out of a Non-Compete
Business License
Business Naming Problems
Copyrights and Trademarks
Lesson Summary
Quiz 15.6
Legal & Ethical Business Decisions
Is It Competition or Collusion?
Bribes & Truth in Advertising
Sarbanes-Oxley Act & the EEOC
Codes & Ethics
Lesson Summary
Quiz 15.7
Exam Instructions
Final Exam
Pitch your idea and get funded!
Entrepreneurship Essentials helps you turn an idea into a viable venture. Learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value & grow their business
FREQUENTLY ASKED QUESTIONS
Yes, you can apply for a full refund within 48 hours of the purchase.
Yes, there is a deadline for registering for this course. Usually, the course gets full in the first; however, it is on a first-come, first-serve basis. And No, there is no deadline for completing this course. COmplete as per your convenience. Your ideas will still be reviewed by the creators and founded irrespective of when you complete the course.
On average, the creators pick 50 ideas from every 500 courses. However, there have been cases where the applicants have shown tremendous growth and promise, and we have funded up to 100-110 people per 500 people.
When you purchase a course, after completing you will also earn a certificate & you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Yes. Completion of a UPI course does earn you academic credit from colleges; therefore, colleges is able to provide you with a university transcript. Also, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you see the free preview option: The course may offer 'Some Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get an idea about the course.
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