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Entrepreneurship
From idea to execution: learn to identify opportunities, build business models, and think like a founder, whether you start something or join it.
What You'll Learn
A full semester of entrepreneurship — completed at your own pace, with no deadlines or fixed class times.
What You'll Be Able to Do
- Define and explain the concept of entrepreneurship, its significance in the economy, and the role of entrepreneurs in driving economic growth
- Identify essential entrepreneurial characteristics and skills and apply these in practical scenarios for successful venture creation
- Develop and articulate comprehensive business plans, including market analysis and strategy formulation, tailored for entrepreneurial ventures
- Assess various business structures and financing options, making strategic decisions aligned with entrepreneurial goals and market opportunities
- Embrace ethical decision-making and discuss legal and financial considerations in entrepreneurship, including taxation and financial planning
Major Course Topics
Course chapters and lessons
Entrepreneurship has 16 chapters across 70 instructional hours, as listed in the course syllabus. Expand any chapter to see the lessons inside it.
- Chapters
- 16
- Lessons
- 65
- Instructional hours
- 70 hrs
- Semester hours
- 3
Chapter 1
Understanding Entrepreneurship in the Economy
- 1.1 Understanding Entrepreneurs: Traits and Examples | An Introduction
- 1.2 Establishing Your Entrepreneurial Vision and Goals
- 1.3 Achieving Balance in Entrepreneurship Goals
Chapter 2
Essential Business Fundamentals for Aspiring Entrepreneurs
- 2.1 Initiating a Business: Factors, Processes, and Challenges
- 2.2 The Journey to Entrepreneurship
- 2.3 Routes to Entrepreneurship
- 2.4 Frameworks to Inform Your Entrepreneurial Path
Chapter 3
The Ethical and Social Responsibilities of Entrepreneurs
- 3.1 Ethical and Legal Challenges in Entrepreneurship
- 3.2 Corporate Social Responsibility and Social Impact Ventures
- 3.3 Fostering a Culture of Ethical Excellence and Accountability in the Workplace
Chapter 4
Imagination, Innovation, and Discovery
- 4.1 Tools for Imagination and Innovation
- 4.2 Imagination, Innovation, and Discovery: How They Differ
- 4.3 Developing Ideas, Innovations, and Inventions
Chapter 5
Recognizing Entrepreneurial Opportunity
- 5.1 Identifying Entrepreneurial Opportunities
- 5.2 Exploring Potential Business Ventures
- 5.3 Analyzing the Competition
Chapter 6
Techniques for Problem Solving and Need Recognition
- 6.1 Problem Solving to Discover Entrepreneurial Solutions
- 6.2 Creative Problem-Solving Process
- 6.3 Design Thinking
- 6.4 Lean Processes
Chapter 7
Presenting Your Entrepreneurial Journey and Pitching Your Idea
- 7.1 Refining Your Vision, Mission, and Objectives
- 7.2 Communicating Your Entrepreneurial Journey
- 7.3 Crafting Pitches for Different Audiences and Objectives
- 7.4 Safeguarding Your Idea and Enhancing the Pitch through Feedback
- 7.5 Reality Check: Participating in Contests and Competitions
Chapter 8
Marketing and Sales for Entrepreneurs
- 8.1 Marketing for Entrepreneurs and the Marketing Mix
- 8.2 Market Research, Identifying Market Opportunities, and Target Markets
- 8.3 Tools and Techniques for Entrepreneurial Marketing
- 8.4 Branding for Entrepreneurs
- 8.5 Marketing Strategy and Planning
- 8.6 Sales and Customer Service
Chapter 9
Growth & Opportunity for Entrepreneurs
- 9.1 Introduction to Entrepreneurial Finance and Accounting Strategies
- 9.2 Unique Funding Approaches
- 9.3 Essential Accounting Principles for Entrepreneurs
- 9.4 Creating Startup Financial Statements and Forecasts
Chapter 10
Initiate for Success and Growth
- 10.1 Launching the Imperfect Business: The Lean Startup Approach
- 10.2 How Early Failure Can Pave the Way for Future Success
- 10.3 The Difficult Reality of Business Ownership
- 10.4 Managing, Following, and Adjusting the Initial Plan
- 10.5 Growth: Signs, Pains, and Cautions
Chapter 11
Business Model and Plan
- 11.1 Avoiding the “Field of Dreams” Mindset
- 11.2 Crafting the Business Model
- 11.3 Performing a Feasibility Study
- 11.4 Developing the Business Plan
Chapter 12
Building Networks and Foundations
- 12.1 Building and Connecting to Networks
- 12.2 Building the Entrepreneurial Dream Team
- 12.3 Designing a Startup Operational Plan
Chapter 13
Business Structure Options: Legal, Tax, and Risk Issues
- 13.1 Business Structures: Overview of Legal and Tax Considerations
- 13.2 Corporations
- 13.3 Partnerships and Joint Ventures
- 13.4 Limited Liability Companies
- 13.5 Sole Proprietorships
- 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
- 13.7 Mitigating and Managing Risks
Chapter 14
Fundamentals of Resource Planning
- 14.1 Types of Resources
- 14.2 Using the PEST Framework to Assess Resource Needs
- 14.3 Managing Resources over the Venture Life Cycle
Chapter 15
Next Steps
- 15.1 Launching Your Venture
- 15.2 Making Difficult Business Decisions in Response to Challenges
- 15.3 Seeking Help or Support
- 15.4 Now What? Serving as a Mentor, Consultant, or Champion
- 15.5 Reflections: Documenting the Journey
Chapter 16
Identifying Entrepreneurial Opportunity
- 16.1 Entrepreneurial Opportunity
- 16.2 Researching Potential Business Opportunities
- 16.3 Competitive Analysis
These chapters come straight from the official course syllabus, which also sets out the graded assignment and the proctored final exam.
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Use entrepreneurship to make better decisions at work and beyond.
From idea to execution: learn to identify opportunities, build business models, and think like a founder, whether you start something or join it.
🎯 Why It Matters
- Build practical business skills that apply immediately
- Understand how organizations are managed and led effectively
- Develop strategic and ethical decision-making abilities
- Applicable across every industry and business size
💼 In-Demand Careers
- Business Analyst
- Operations Coordinator
- Management Associate
- Project Manager
- HR Specialist
- Marketing Associate
- Entrepreneur / Founder
🚀 How This Sets You Up
- Complete structured lessons and a comprehensive final exam
- Earn 3 transferable college credit hours
- Recognized by ACE & NCCRS cooperating universities globally
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Common Questions Answered.
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This course is ACE & NCCRS-recommended for 3 semester credit hours. Transfer as many credits as your university allows — students have transferred anywhere from 3 to 90+ credits depending on their school's policy.
Everything You Need to Succeed
Video-Based Lessons
HD video lectures broken into short, focused modules. Watch at your own pace — pause, rewind, replay any time.
Quizzes & Final Exam
Evaluate your understanding after every section with quizzes and a comprehensive final exam that mirrors real college assessment.
Structured College-Level Course
Structured lessons covering every topic — designed as a standard Entrepreneurship college-level course.
Official Transcript
Complete the course, request your transcript, and transfer 3 credit hours to cooperating universities. No separate exam required.
Earn 3 College Credits
for $250.
Self-paced. No deadlines. ACE & NCCRS-recommended, recognized by ACE & NCCRS cooperating universities. Join 135,000+ learners on the UPI Study platform.