Course curriculum

    1. Learning Outcomes

    2. What is Marketing?

    3. The Four P's

    4. Official Definition of Marketing

    5. Exchange

    6. Lesson Summary

    7. Quiz - 1.1

    1. Four Orientations

    2. Production Orientation

    3. Sales Orientation

    4. Marketing Orientation

    5. Societal Marketing Orientation

    6. Summary

    7. Quiz - 1.2

    1. The Organization's Focus

    2. Customer Value

    3. Elements of Customer Value

    4. Customer Satisfaction

    5. Relationship Marketing

    6. Lesson Summary

    7. Quiz - 1.3

    1. Lesson Objectives

    2. Definition of Ethical Behavior

    3. Business Ethics

    4. Three Levels of Ethical Development

    5. Factors in Ethical Business Decision Making

    6. Ethical Development in Business

    7. Lesson Summary

    8. Quiz - 1.4

    1. Lesson Objectives

    2. What is Corporate Social Responsibility?

    3. Sustainability

    4. Stakeholder Theory

    5. Arguments Against Corporate Social Responsibility

    6. Arguments for Social Responsibility

    7. Lesson Summary

    8. Quiz - 1.5

    1. Cause-Related Marketing

    2. Pros for Cause-Related Marketing

    3. Downside of Cause-Related Marketing

    4. Negative Results from Cause-Related Marketing

    5. Lesson Summary

    6. Quiz - 1.6

About this course

  • Free
  • 546 lessons
  • 0 hours of video content