Course Curriculum

    1. Course Overview and Learning Outcomes

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    1. LEARNING OBJECTIVES

    2. VIDEO: Social Marketing

    3. Ch 2.1: Defining the market

    4. Quiz 2.1

    5. Ch 2.2: Types of Markets

    6. Quiz 2.2

    7. Ch 2.3: Approaching the Market

    8. Quiz 2.3

    9. Ch 2.4: Bases of segmentation

    10. Quiz 2.4

    11. The Importance of Segmenting Your Customers

    12. REFERENCE VIDEOS

    13. REFERENCE VIDEOS check this

    1. Learning Objectives

    2. VIDEO: Marketing Fundamentals

    3. VIDEO: Cross-Cultural Marketing Communications

    4. VIDEO: Branding Basics

    5. VIDEO: Creativity _ Creative Processes

    6. Ch 1.1: Defining Marketing

    7. Quiz 1.1

    8. Ch 1.2: Characteristics of a Marketing Organization

    9. Quiz 1.2

    10. Ch 1.3: The Role of Marketing in the Firm

    11. Quiz 1.3

    12. Ch 1.4: Marketing Mix- 4 P's

    13. Quiz 1.4

    14. Ch 1.5: Keys to Marketing Success

    15. Quiz 1.5

    16. REFERENCE VIDEOS

    1. Learning Objectives

    2. Ch 3.1: The Nature and Importance of Marketing Research

    3. Quiz 3.1

    4. Ch 3.2: Procedures and Techniques in Marketing Research

    5. Quiz 3.2

    6. REFERENCE VIDEOS

    1. Introduction

    2. Ch 4.1: Buyer Behavior and Exchange

    3. Quiz 4.1

    4. Ch 4.2: Buyer Behavior as Problem Solving

    5. Quiz 4.2

    6. Ch 4.3: Organizational Buyer Behavior

    7. Quiz 4.3

    8. REFERENCE VIDEOS

    1. Introduction

    2. VIDEO: The World 20 Years Ahead with 2020 Vision

    3. Ch 5.1: External Factors that Affect Planning

    4. Quiz 5.1

    5. Ch 5.2: Legal and Ethical Factors in Marketing

    6. Quiz 5.2

    7. Ch 5.3: Economic/Political Issues in Marketing Planning

    8. Quiz 5.3

    9. Ch 5.4: The Impact of Technology on Marketing

    10. Quiz 5.4

    11. Ch 5.5: Social Trends and Their Impact on Marketing

    12. Quiz 5.5

    13. Ch 5.6: Forecasts of the Future: Understanding Trends for Strategic Marketing

    14. Quiz 5.6

    15. REFERENCE VIDEOS

About this course

  • 138 lessons
  • 1750+ Transfer Colleges
  • ACE & NCCRS Approved
  • Globally Recognized

Answers You Didn't Know You Needed!

    General Questions

  • Is there any time commitment we have to give?

    With UPI, you determine your own level of time commitment. You can move through coursework quickly or slow down your pace.

  • Are there exams? How is the course grading done?

    YES, there are exams—held online on our platform and are proctored. Your course grade distribution is:

    • 25% Attendance
    • 25% Quiz
    • 25% Assignments
    • 25% Final Exam

    • Content Questions

  • How to check if your university will accept credits from UPI study?

    To ensure your UPI Study courses transfer to your university, check two things: 

    1) Is your university listed? If it's one of the 1,500 universities listed with NCCRS, you're all set. 

    OR 

    2) Check your university's credit policy. If it says they accept credits from "regionally accredited" universities, you're good to go! As long as you meet one of these criteria, your courses should transfer without a hitch.

    Check the list of colleges here.

    • Membership Questions

  • Will there be hand holding to help transfer courses?

    Yes, that is what differentiates UPI. With each student their advisor will guide them on how to move forward.