The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to CrestPoint University's registrar. CrestPoint applies the equivalency: BUS-102 – Principles of Marketing.
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Best if you plan to stack 3+ courses toward your CrestPoint degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to CrestPoint.
Tap any credit amount below to see how much you'd save at CrestPoint.
Savings estimate = credits × $325, CrestPoint's published undergraduate per-credit rate (crestpoint.edu/Tuition). CrestPoint accepts up to 72 general education transfer credits and requires a grade of C- or better. Credit awards are subject to CrestPoint's registrar review and policy.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing (Marketing 102) is a self-paced online course built around video lessons, quizzes, assignments, and a final exam. The grading breakdown is 20% Quizzes, 30% Assignments, and 50% Final Exam, so your work is evaluated in the same structure that appears on the transcript sent for transfer review. When you complete the course, the transcript records the credit that CrestPoint University recognizes as BUS-102 – Principles of Marketing, a named course equivalency.
This course gives you a practical base for understanding customers, pricing, promotion, and distribution, which is useful in day-to-day business decisions. At CrestPoint, that credit can support degree planning in programs such as the Associate of Paralegal Studies or the Bachelor of Business Administration, where business literacy and structured decision-making matter. It is also relevant when you need to read markets, compare options, or explain why a strategy fits a specific audience.
After you finish the course, the transcript is sent for transfer review and CrestPoint University applies the credit as BUS-102 – Principles of Marketing under the signed articulation agreement with UPI Study. Because this is a named course equivalency, it maps directly to a specific course code in CrestPoint’s catalog rather than transferring as an unnamed elective. That matters when you are planning requirements in programs such as the Bachelor of Business Administration or the Associate of Paralegal Studies, since it can fit into the degree structure more cleanly. CrestPoint accepts up to 72 transfer credits, or 60% of a degree, so this course should be considered within that overall ceiling.
Principles of Marketing is a good fit if you are trying to move credit into CrestPoint and want a course with a named recognition already in place: BUS-102 – Principles of Marketing. It can work well for students building toward the 72-credit transfer ceiling, especially if you are trying to keep momentum in a degree plan tied to CrestPoint programs. It is not the right choice if you need a course outside marketing or if your plan does not benefit from a business course that transfers as a specific equivalent.
CrestPoint University accepts transfer credit recommended by ACE, NCCRS, and CCAP. Under the signed articulation agreement with UPI Study, each course below has an assigned CrestPoint course equivalent.
Transfer credits are never guaranteed. Students must be enrolled at CrestPoint in good standing and meet course and program requirements. Final credit awards are determined solely by CrestPoint University's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to CrestPoint University.