The Marketing 300 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
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Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to University of the People's registrar. UoPeople applies the equivalency: BUS 3308 – Marketing Management.
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Best if you plan to stack 3+ courses toward your UoPeople degree. All UPI Study courses included — including Marketing Research.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to UoPeople.
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UoPeople is tuition-free, but charges a $120 per-course assessment fee for undergraduate courses. Savings = transferred credits × $40 (the per-credit equivalent of UoPeople's $120 assessment fee for a 3-credit course). UoPeople credit awards subject to their evaluation policy.
Marketing Research is the study of how businesses collect and use information about customers, competitors, and markets to make better decisions. It covers how people choose products, how to segment a market, and how to gather and interpret data through surveys, interviews, experiments, and existing reports. Students also learn how to turn that data into conclusions that can guide marketing strategy.
Marketing Research is a 3-credit course with a 25% Attendance, 25% Quizzes, 25% Assignments, and 25% Final Exam grading structure. It covers how businesses collect and use customer, competitor, and market information, including surveys, interviews, experiments, and existing reports, so the transcript record can be reviewed by University of the People for the named equivalency BUS 3308 – Marketing Management.
The course helps students read consumer behavior, segment markets, and turn data into decisions, which is useful in jobs that involve planning, analysis, or customer-facing work. At University of the People, this credit can support degree progress in programs such as the Associate of Science or Bachelor of Science, where BUS 3308 – Marketing Management fits into the broader plan.
After you finish the course, your transcript is sent for review and University of the People evaluates it for transfer. If accepted, UoPeople applies the named equivalency BUS 3308 – Marketing Management, which gives you a specific course match rather than a general elective. That matters because it can place directly into your UoPeople degree plan in programs such as the Associate of Science or Bachelor of Science. UoPeople allows up to 90 transfer credits, which is 75% of a degree, so this course can be part of a larger transfer strategy.
This course is a good fit for students who want a transfer course that can be evaluated by University of the People as BUS 3308 – Marketing Management and counted within the 90-credit transfer maximum. It can suit people finishing a degree, changing fields, or trying to keep costs low while building toward an Associate of Science or Bachelor of Science at UoPeople. It is not the best choice for someone who does not need a marketing-focused equivalency or who is not planning to transfer to UoPeople.
University of the People is the world's first non-profit, tuition-free, WASC-accredited online university. Its team evaluates your transcript for you, and you only pay a small per-course assessment fee — no tuition.
Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to University of the People.