The Marketing 102 syllabus is available to enrolled or registered students . Sign in to your UPI Study account to download it instantly — or enroll today to get access.
Pay $250 once (or use any UPI Study subscription) and start learning today. No application, no waiting list.
Watch lessons, take quizzes, and pass the proctored final — fully online, on your schedule. Most students finish in 28–30 days.
UPI Study sends your official transcript directly to University of the People's registrar. UoPeople applies the equivalency: BUS 2201 – Principles of Marketing.
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Best if you plan to stack 3+ courses toward your UoPeople degree. All UPI Study courses included — including Principles of Marketing.
Pay once, keep it forever. No subscription, no renewals. The simplest path if you only need this course to transfer to UoPeople.
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UoPeople is tuition-free, but charges a $120 per-course assessment fee for undergraduate courses. Savings = transferred credits × $40 (the per-credit equivalent of UoPeople's $120 assessment fee for a 3-credit course). UoPeople credit awards subject to their evaluation policy.
Principles of Marketing is the study of how businesses understand customer needs and turn that understanding into products, pricing, promotion, and distribution decisions. It covers how markets are segmented, how buyers make decisions, how organizations buy, and how outside factors such as law, ethics, global markets, and technology affect marketing choices.
Principles of Marketing is delivered as a self-paced online course with video lessons, quizzes, assignments, and a final exam. The grade is based on 20% quizzes, 30% assignments, and 50% final exam, so students need to complete all parts to earn the transcripted credit. When the course is finished, the transcript can be evaluated by University of the People and recognized as BUS 2201 – Principles of Marketing, a named course equivalency.
This course builds practical marketing judgment that can be used in day-to-day work, from understanding customers to thinking through pricing, promotion, and market decisions. At University of the People, the credit can fit into programs such as the Associate of Science or Bachelor of Science, where BUS 2201 – Principles of Marketing may support progress toward degree requirements.
After you finish the course, your transcript is sent for University of the People to review, and their team evaluates it for transfer. If it is accepted, UoPeople applies it as BUS 2201 – Principles of Marketing, which gives you a specific catalog match rather than an unnamed elective. That matters because named recognition can make it easier to see where the course fits in your degree plan for programs like the Associate of Science or Bachelor of Science. UoPeople allows up to 90 transfer credits, or 75% of a degree, so this course can be part of a larger transfer strategy rather than the whole plan.
This course is a good fit for students who want a clear transfer path to University of the People and need a named course equivalency rather than a general elective. It can help people who are working toward the 90-credit transfer limit at UoPeople and want to see how a course maps to BUS 2201 – Principles of Marketing before they enroll. It is not the best choice for someone who needs a course with a different subject area or who is not aiming to use the credit in a UoPeople degree plan.
University of the People is the world's first non-profit, tuition-free, WASC-accredited online university. Its team evaluates your transcript for you, and you only pay a small per-course assessment fee — no tuition.
Transfer credits are never guaranteed. Final credit awards are determined solely by the receiving university's registrar.
Enroll for $250 (or use a UPI Study subscription), finish in 28–30 days, and transfer 3 credits to University of the People.