Principles of Marketing vs Marketing Research: which first?

No: the Marketing Research syllabus lists no prerequisite. If you are new to marketing, take Principles of Marketing (Marketing 102) first: it covers the markets, buyers and products that marketing research studies. Marketing Research also uses statistics, from data distributions to hypothesis tests and regression.

Principles of Marketing (Marketing 102) explains what marketing is: markets, buyer behavior, global marketing, products, pricing, promotion, distribution, social media and AI. Marketing Research (Marketing 300) teaches how to answer marketing questions with data: research design, sampling, qualitative and survey research, experiments, statistics, and reporting what you find.

Principles of Marketing: ACE recommends 3 semester hours at the lower-division level (ACE ID UPIS-0015), and NCCRS recommends 3 as well. Marketing Research is NCCRS only: 3 semester hours in Business, Data Analytics, Communication or Marketing, in the lower or upper division category.

Principles of Marketing: NCCRS recommends 3 semester hours, lower division, in Marketing among other subjects; ACE recommends 3 (ACE ID UPIS-0015). Marketing Research: NCCRS recommends 3 semester hours, lower or upper division, in Business among other subjects.

Principles of Marketing: Marketing, Business, Communication, Entrepreneurship, Finance, or General Studies. Marketing Research: Business, Data Analytics, Communication, or Marketing. Your college decides which requirement each one fills.

Marketing Research is longer by its syllabus. Principles of Marketing: 12 chapters and 34 instructional hours. Marketing Research: 13 chapters and 58 instructional hours. Both are self-paced, so you finish as fast or as slow as you want.

Principles of Marketing: 100 multiple-choice questions, 50% of the grade. Marketing Research: 100 multiple-choice questions, 25% of the grade.

Principles of Marketing: Burnett, John. Core Concepts of Marketing. Global Text Project, 2008, with other references. Marketing Research: Burns, Alvin C., and Ann F. Veeck. Marketing Research. 9th ed., Pearson, 2020, with other references.

Entrepreneurship. In the “Marketing and growth” order on the Business courses page, it follows Marketing Research. Your program may set its own order.

UPI Study sends it for you. Once Principles of Marketing shows 100% complete, pay the $20 transcript on your Student Dashboard (www.upistudy.com/enrollments, "Get your transcript"); the dashboard then takes you straight to the transcript request, where you enter your college's address, and UPI Study emails it to them. Check spam for the confirmation email. As an ACE course, it is also issued as a Credly badge.

70 or more passes Principles of Marketing. Your transcript's grading scale shows the letter grade 70 maps to, which most colleges read as a C.

ACE and NCCRS have over 2,100 cooperating colleges that will consider accepting credits; the final decision is with the universities. Search your school in Find My College and ask your registrar which courses Marketing 102 and Marketing 300 would count as. It helps to name the subject: NCCRS recommends Principles of Marketing in Marketing and Marketing Research in Business.