UPI Study › Courses › Research Methods in Psychology › Free lessons › Lesson 1.6 Free with a free account
Basic and Applied Research
Research Methods in Psychology · Chapter 1: Foundations of Psychological ResearchSection 1.6 · lesson 6 of 9410 min · free with a free account
Free preview
Create a free account to keep watching
It takes a minute and costs nothing. Your free account unlocks all of Chapter 1 and 3 more lessons of Research Methods in Psychology.
Lesson complete
Earn the 3 college credits for Research Methods in Psychology
Enrolling adds a quiz after each lesson, the graded work and the official transcript. Recommended for credit by NCCRS.
Next lesson: The Goals and Purposes Behind Research →← Experimental and Non-Experimental ResearchNext lesson: The Goals and Purposes Behind Research →
In this lesson
Two complementary engines of psychological knowledge.
- Define basic and applied research
- Recognize examples of each in psychology
- Place a study in Pasteur's quadrant
- Compare funding, ethics and communication
Free study notes
Get this lesson's notes by email
The key points and 4 practice questions with answers, in your inbox. One email, free.
One email. Unsubscribe in one click.
Transcript
Everything said in the video, section by section (1,353 words). Read along, or search it.
Foundations of Psychological Research
Basic and Applied Research
This section asks a question about motive, not about method. Why is this study being conducted at all? Almost every answer belongs to one of two families. Someone wants to understand how the mind works, or someone wants to fix a problem. Those two motives give us basic research and applied research. The labels sound tidy. The reality is far more tangled, and that is the interesting part. By the end, you will be able to define both kinds of research. You will recognize examples of each, from the history and the present of psychology. You will use Pasteur's quadrant to describe work that does both at once. And you will see how funding, ethics and communication differ between the two.
Two Reasons To Research
Curiosity, or a Problem to Solve
Researchers conduct studies for many reasons. But most of those reasons trace back to one of two underlying motivations. The first is the desire to understand a phenomenon. The second is the desire to solve a real-world problem. The first motivation drives basic research. The second drives applied research. So far, so tidy. In practice, though, the boundary between them is blurred. The two often work together, and a single study can serve both. So treat this less as a label and more as a question you ask of a study. What is it for? Answer that, and you have placed the work in its proper context.
Pursuing Understanding
What Basic Research Is For
Start with basic research, sometimes called fundamental or pure research. It is undertaken primarily to expand scientific knowledge. The motivation is curiosity about how the mind and behavior actually work. Whether the findings have any immediate practical application is beside the point. Basic research does three jobs. It builds and tests theories. It charts the basic mechanisms of cognition and behavior. And it produces the foundational knowledge from which later applications eventually flow. Notice that word, later. The pay-off is deferred, not absent. Without a robust basic-research foundation, applied research has nothing to apply.
Basic Questions
What Curiosity Actually Asks
So what do curiosity-driven questions actually look like? In memory, how short-term and long-term systems interact during encoding. In perception, what neural mechanisms allow the brain to identify a face as familiar. In development, at what age infants understand that objects continue to exist out of sight. That last one sounds like a nursery observation. It is one of the load-bearing findings in developmental psychology. In social cognition, how group membership influences the way people remember faces. And in emotion, the relationship between subjective feeling and autonomic nervous system activity. Notice what none of these questions mentions. No product, no policy, no patient. Each is aimed squarely at the mechanism.
The Long Arc
Why Basic Research Matters
Basic research has a public relations problem. At the time it is conducted, it often has no obvious practical pay-off. That leaves it vulnerable to charges of irrelevance, particularly when funding is tight. The history of science answers the charge rather well. Basic findings frequently underpin major applied breakthroughs decades later. Operant conditioning was first studied in pigeons and rats, with no clinical agenda. Those behavioral principles became the foundation for therapies that now help millions. Cognitive research on memory architecture followed the same path. It shaped educational techniques, courtroom procedures for eyewitness testimony, and memory aids for older adults. Hermann Ebbinghaus gives the cleanest example of all. His late nineteenth-century studies of nonsense syllables produced the famous forgetting curve. An apparently abstract finding about how memorized material decays over time. Today that curve underlies spaced repetition, used in language learning and medical education. Basic research often becomes applied long after the researcher has moved on.
Solving Problems
What Applied Research Is For
Applied research starts from the other end. It is conducted to address a specific, practical problem. It draws on existing theory and method, so it is not theory-free work. But it is judged primarily by whether it produces actionable insight. That is a different bar. Not a lower one, a different one. Applied psychology operates wherever human behavior matters. Schools, hospitals, workplaces, courts. Public health agencies, the military, and the design of consumer products. Increasingly, the design of digital technologies as well. Wherever a decision depends on how people behave, there is applied work to be done.
Applied Questions
Where Psychology Goes to Work
Applied questions name a setting, and usually a decision someone has to make. In education, which teaching strategy best supports first-generation students at university. In the clinic, how online cognitive-behavioral therapy compares with in-person sessions. In the workplace, which interventions reduce burnout among nursing staff. In public health, which message framing increases vaccine uptake in hesitant communities. And in human factors, how a dashboard should be designed to hold a driver's attention. For an autonomous vehicle, that question is not academic at all. Compare these with the basic questions from a moment ago. Same discipline, often the same methods, entirely different target. Every one of these has a stakeholder waiting on the answer.
Harder Conditions
The Demands of Applied Research
Having a stakeholder waiting changes the job itself. Time-frames are shorter, because a decision is usually pending. Stakeholders have direct interests in what you find. Funders, practitioners, and the communities being studied. Settings are messier and much less controllable than a laboratory. Ethical responsibilities may be heightened, because the research aims to influence participants' lives. So methodological rigor is necessary here, but it is not sufficient. The applied researcher also needs sensitivity to context. Stakeholder communication, and a realistic grasp of implementation. Ecological validity is the name for the worry underneath all of this. How far do findings generalize to natural, real-world contexts?
Beyond The Dichotomy
Pasteur's Quadrant
Now the framework that dissolves the dichotomy. The neat split between basic and applied is, in many ways, an oversimplification. The political scientist Donald Stokes proposed something better. He called it Pasteur's quadrant. It is named after Louis Pasteur, whose research did both jobs at once. He advanced fundamental microbiology. He also solved practical problems in food safety and disease prevention. Stokes argued that research can be classified along two independent dimensions. One is the quest for fundamental understanding. The other is the consideration of practical use. Independent is the key word. A study can score high on one, or the other, or both.
The Upper Right
Use-Inspired Basic Research
Look at the upper-right corner of that space. High on understanding, and high on use. That quadrant has a name: use-inspired basic research. It pursues fundamental understanding and practical application at the same time. It is increasingly important in modern psychology. Implementation science asks how evidence-based practices get embedded in real-world settings. Research on intervention mechanisms asks what makes a treatment work. Translational research bridges basic findings and applied practice. In clinical, educational and policy contexts. Translational neuroscience belongs in this quadrant too. The framework reminds us that the most valuable research often refuses to choose.
Two-Way Flow
Each One Feeds the Other
Basic and applied research are not in competition. They feed one another. Basic research produces the theoretical concepts and methodological tools that applied research deploys. The flow in the other direction is easier to miss. Applied research exposes phenomena that basic research had overlooked. It identifies the boundary conditions of general theories. And it motivates new fundamental questions. Conditioning research produced behavior-modification techniques. That is the familiar direction. Clinical observation of post-traumatic stress disorder revealed memory phenomena worth studying in themselves. Theories of attention and working memory inspired educational interventions. And workplace research on flow states informed positive-psychology theories of motivation. Yesterday's curiosity-driven study becomes tomorrow's intervention. And today's applied challenge generates the next generation of theoretical questions.
Practical Consequences
Funding, Ethics, Communication
The distinction has real consequences for how studies are funded and governed. Basic research is most often supported by national science agencies and university grants. The bet being made is that long-term knowledge has long-term value. Applied research draws funding from a wider range of sources. Ministries of health and education, corporations, non-governmental organizations. Those funders usually expect timely, actionable findings. Ethical considerations differ as well. Applied studies affecting health, education or employment carry heightened responsibilities for welfare. Communication diverges too. Basic work is published in peer-reviewed journals, for an academic audience. Applied work must additionally translate its findings for practitioners, policymakers and the public. So when you read any study, ask first what kind of question it is. The same evidence can strongly support a basic claim and weakly support an applied recommendation.
About Research Methods in Psychology at UPI Study
Research Methods in Psychology (Psychology 111) is a self-paced online course of 94 video lessons in 16 chapters, from the scientific method and research ethics to designs, data collection, sampling, measurement, validity, experiments, descriptive statistics and hypothesis testing. It carries a NCCRS credit recommendation for 3 semester credits.
Every lesson transcript is free on pages like this one, and the videos are free with a free UPI Study account. Enrolling adds a practice quiz after each lesson, the graded work and final exam that earn the credit, lifetime access, and an official transcript on completion. UPI Study has helped over 130,000 students with college credits. ACE and NCCRS have over 2,100 cooperating colleges that will consider accepting credits; the final decision is with the universities.
Enroll now → Course details Download the syllabus All Psychology and social science courses Every course with PRO →
Compare: Research Methods vs Statistics
Why take it here
Why students take Research Methods in Psychology with UPI Study
Where the credit goes
Universities that work with NCCRS
Research Methods in Psychology carries a NCCRS credit recommendation. These universities work with NCCRS; some are UPI Study's signed partners. ACE and NCCRS have over 2,100 cooperating colleges that will consider accepting credits; the final decision is with the universities.
Thomas Edison State UniversitySigned partner
University of the PeopleSigned partner
Charter Oak State CollegeSigned partner
Strayer UniversitySigned partner
Columbia Southern UniversitySigned partner
Indiana TechSigned partner
Penn StateWorks with NCCRS
Southern New Hampshire UniversityWorks with NCCRS
SUNYWorks with NCCRS
+many more cooperating universitiesFind my college →Find my college → Not listed? Ask Athena in the corner of this page, or book a 15-minute call.
FAQ
Questions students ask us
About Basic and Applied Research
What is the difference between basic and applied research in psychology?
What is Pasteur's quadrant?
What is an example of basic research leading to a practical application?
How is applied research funded and communicated differently from basic research?
About the Research Methods in Psychology course
How many college credits is Research Methods in Psychology?
How much does Research Methods in Psychology cost and what is included?
Which universities accept UPI Study credits?
How long does Research Methods in Psychology take?
How are the exams done?
How do my credits reach my college?
Ready for the full course? Earn 3 credits in Research Methods in Psychology.
94 video lessons, a quiz after each one, and the graded work that earns the credit. Recommended for credit by NCCRS.
3 credits · NCCRSEnroll →